SmallBusinessNewz

Starting A Business?

So, you've decided on a new project. What next? This post follows on from my posts Are You An Innovator, Immitator, or Idiot?, and Market Research Using Google Adwords. If you're starting out on a new project, have a read of those posts before we move on. Planning "He who fails to plan, plans to fail" - Proverb

Why Your Business Needs a Website

Many small business owners still don’t have a website, nor do they see a need for one. Their reasoning is that they are only a one-man band, or a very small company who sell mostly to their local area, so why should they spend extra on a website when they could advertise in their local newspaper instead? Yet the very reasoning about advertising locally is one of the reasons every business should have a website, regardless of size.

Search Marketers And Web Designers Should Work Together

Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they work together? Sometimes it seems that the two don't know enough about each other to make it work.

Building Your Business

One thing I’ve noticed in talking to peers and new internet marketers recently is that although both categories of internet business owners will build similar types of sites, the way they build their sites are radically different. I’ve had experience in construction and I’ll use some building analogies here.

Search Marketing Success

If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for them. Many simply don't understand the opportunity that exists. Some don't think that they have the technical know-how. Even more believe that they simply don't have the time. Well, if I might be so bold, I can give you the most important key to success in search marketing.

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

Is Your Business Ready For The Next Generation?

The most fascinating speech at Gnomedex took place with a 15 year old entrepreneur who has already developed and sold three Facebook applications. What does he want, and how do companies reach out to this new generation of kids. The more interesting things he said were: 1. Add more social networking; add more sociability along all lines of the company. 2. Make it possible to make a difference, and listen to them, they have ideas, and not all of them are bad.

Get Corporate Sponsors for Conferences!

Every day business people receive opportunities to attend conferences all over North America, Europe, Asia, Australia and every other continent. I am expecting a conference booked in Antarctica any day now. Attending these worthwhile events is not possible financially for everyone, however.

SEO Tips For Your Blog

Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

Promote Yourself As A Brand

Welcome to part 2 of my epic masterpiece on self-branding and promotion by utilizing social media. Last time, I wrote about how to think of yourself as a brand. Sit that lesson on the back burner for a little while, and lets talk about our audience.