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Five Tactics for Popular Social Media Content

here are a lot of ways to get the attention of various social networks, none of which involve gaming the system. You may get a little temporary attention from some of the social networks if you try to game the system. But that is missing the point of social networking which is to spread interesting content and images of cats. Some of the ways you can create compelling content for the digestion of social networks are going to be straight forward. It is important to note these methods so if you can spin an article in a certain direction— you are going to get more attention from social networks which will significantly boost the readership of the article.

#1 Write a list (of lists?)

It is well known that writing a list is going to be easy for people to scan through quickly and get the jest of the article without reading too much. Just about any relevant list is going to get some major attention if written well on any social network. You don’t want to just copy a list, you have to create creative content just the same. Like writing about digg-like social networks for designers.

#2 Write a “How to…” article

I have seen endless amounts of articles teaching someone how to do something become very popular on every social network from delicious to digg to reddit. For the best results you want to include “How to” or “Guide to” in the article. Make sure that you are actually teaching something that would interest someone on a social network. Most people on social networks aren’t going to be interested in “How to use Microsoft Word” or some other trivial and simple task.

#3 Write about a social network

If you want to do really well you can talk about a specific social network and know that you are instantly going to get the attention of that social network. If you write about several social networks you are upping the chances of people being interested in your topic. You can get a lot of traffic by criticizing social networks. A great example is watching digg and the endless amounts of articles that go popular criticizing the comment system, design or any changes made to the system. It is always important that you have something good to say just like with any article; regurgitators need not apply.

#4 Write about something in the news

When you write about something that is popular in the news (see: Google Trends) you are nearly guaranteed to get some attention from the social networks. I monitor Google Trends constantly to see what people are talking about throughout the day. This can help you to create some compelling content that will interest people that may be outside of your niche. You don’t even necessarily have to write about the topic that is popular, even referencing it can interest people to no end.

#5 Take an opposing view

Monitor the popular stories on Digg or your favorite social network and if you oppose the topic in some way, write about it. I’m not saying oppose something just because, but find something that you don’t see the same view as on a social network and write your opinion on the subject. Chances are that both sides of the fence are going to be interested in your article, especially the latter side of the people.

More methods to create quality content for social networks?

There are a lot of other ways to make interesting content for social networks but using one of these methods will almost guarantee you to get good traffic from social networks (as long as you are writing quality stuff). Combining some of these together can increase your chances of generating some serious interest in your article and blog (or website).

What other ways have you seen work in creating quality content for social networks?

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About the author:
Dustin Brewer is a web designer located in Oklahoma City, OK specializing in aesthetics in design, web standards, accessibility and usability. He also enjoys helping others to discover CSS and web design best practices through his web site, dustin brewer, a web design news site.
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