SmallBusinessNewz

No Quick Fixes on Becoming Visible

Christine Churchill has an excellent article today listing costly keyword research mistakes. They are

Search Engine Optimization Strategies for Managing Your Reputation

There is nothing more precious than your reputation. What happens when one jealous ex-lover, disgruntled employee or unsatisfied customer decides to get nasty and post something snarky on the Internet about you. And horror of horrors, it shows up #4 at Google or Yahoo when somebody searches for your name or your business name? That’s when you need an SEO campaign for reputation management. While every campaign is unique, there are a few key steps you should take.

Interview: Where Internet Marketing is Going

I thought I'd do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important advice she gave is that the more things change, the more the stay the same. "Do the basics right," she said, instead of getting too tied up in the new stuff that your forget what's important. See what else she had to say.

B2B Internet Marketing and PR Tools

Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.

Transforming the Landscape of Targeted Online Communications

There's a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it ... yet.  If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online:

When the Prospect Tells You They're Going Elsewhere

First off, let's give props to any prospect who takes the time to tell you that they have chosen someone else. (And double-props to anyone who gives you feedback on why they didn't choose you.) Flyte's not the least expensive game in town (nor the most expensive), and often it just comes down to upfront dollars for a client. You may be in the same boat.

Avoid Time-Wasting When it Comes to Analytics

Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn’t measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help your strategy to succeed.

Unique Vs. Duplicate Title Tags

This is one of those Basic SEO posts, that i feel silly writing about because “everybody knows” this information already. But then I look at websites of prospects and I realize that not everybody really does know. Or maybe they do and they just forget. In any case, this will be a quick reminder / refresher.

Advertising with MySpace

It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing. What makes the new Community Branding platform different? As MySpace says in their release:

Where Will Your Online Business Be in Five Years?

If you’ve been to Greenland or the Antartica (especially around the North Pole), you’d have seen numerous icebergs, some as big as a house, and many that are many times the size of an apartment complex or even bigger. That’s your internet business. Get it? Picture if you will your internet business as represented by the iceberg. It could be huge. It could be imposing.