SmallBusinessNewz

What Would Sudden Exposure Get You

Yesterday I introduced the concept of Destination Search Engine Marketing (Destination SEM) which emphasized that SEO isn't about "getting" top rankings. Getting rankings leaves open the implication that you're achieving a result that you don't necessarily deserve. Destination SEM focuses on building a website that is truly exceptional in meeting your audience's needs and actually earns top search engine positions.

Setting Your Rates Right is Critical

Tired of making too little and working too much? Not sure how much to charge for your services? Whether you’re a consultant, coach, therapist, designer, or you offer some other type of service, setting your rates right is critical to your long-term success. It’s also one of the most difficult jobs most of us have to tackle in our businesses. If you have something valuable to offer the world, you need to charge enough to do more than just make ends meet. Otherwise you won’t be able to keep offering your services and helping your clients.

Revenue and the Sales Cycle

Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:

What Do Visitors Want Out of Site Search

Jared Spool is one of the few user experience pros who focuses on Web site search. And when he says something, I pay attention. His post yesterday crams into one article more about site search behavior than most people will ever know. But I have one disagreement with him. It's rare, but it happens.

Lack of Good Execution Blocks Go-to-Market Success

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution.

Interview with Multichannel Marketing Author

I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.

How is Your Website at Sales?

I just finished reading Jason Lee miller’s terrific post on WebProNews “24 Ways to Get and Keep a Customer”.

Letting Employees Go is Not Fun

Sometimes the employee works out, sometimes they don't, what happens as a manager when you have to pull the rip cord on the employee's career, and bid them a good day escort out the door?

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.Research has shown that 90% of the audience to a social site is not interested in participating, but keenly interested in the content. They are interested in this content because 1-10% that is responsible for authoring the content is preferred over the singular voice of an institution.

Navigation and the Scent of Information

When I was in college, there was a class that occurred every semester where we always knew when its most popular exercise was taking place. Students would be everywhere on campus with blindfolds on, being led by their guide person to classes and lunch.