SmallBusinessNewz

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

Is Your Business Ready For The Next Generation?

The most fascinating speech at Gnomedex took place with a 15 year old entrepreneur who has already developed and sold three Facebook applications. What does he want, and how do companies reach out to this new generation of kids. The more interesting things he said were: 1. Add more social networking; add more sociability along all lines of the company. 2. Make it possible to make a difference, and listen to them, they have ideas, and not all of them are bad.

Get Corporate Sponsors for Conferences!

Every day business people receive opportunities to attend conferences all over North America, Europe, Asia, Australia and every other continent. I am expecting a conference booked in Antarctica any day now. Attending these worthwhile events is not possible financially for everyone, however.

SEO Tips For Your Blog

Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

Promote Yourself As A Brand

Welcome to part 2 of my epic masterpiece on self-branding and promotion by utilizing social media. Last time, I wrote about how to think of yourself as a brand. Sit that lesson on the back burner for a little while, and lets talk about our audience.

Is There Still a Need for Public Relations?

It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one has surfaced over the past few days: Is there still a need for public relations? TechCrunch, RWW, and Steve Rubel are among those weighing in with their thoughts on the subject. Here are a few choice morsels: TechCrunch:

Cheap Small Business Web Sites

In today's Small Business section of the Wall Street Journal is an article called Creating a Successful Site for Almost Nothing by Vauhini Vara. (Link will expire soon for non-subscribers, so click now!) And unlike a lot of similar-themed articles for mainstream media, this one is pretty well researched and written. If you've never had a Web site before, following the instructions in this article is a great start.

You Have to Stay in Front of Them

I was just reviewing a marketing plan for one of my clients. Clearly, they had taken their time and thought about their plan. But they missed a critical piece. And its one most small business owners don’t ever think about. Yet it is the key to making your marketing work for you… You see, this client had done all the background work quite well…She knew her target market, her mission, her unique selling proposition, and even had some great ideas about where to market and who to market to.

Cutting Cost Tips Every Small Business Owner Should Know

Develop a Clear Mission StatementOne of the most important steps is one most business owners consider obvious - but few truly do thoroughly.  Make sure that your business plan is simple, clear, and workable before you invest your capital. Have you planned out the next five years intensively?  In how much detail?  The more narrowly, specifically, and intelligently you articulate your business mission, the easier it will be for you to construct a cost effective budget and to keep your company in the black.

Choosing the Best E-Commerce Software for Your Business

The quality of your e-commerce software can have a major impact on how successful your online store is.  Here are some important features to look for when choosing the best e-commerce software for your business.The foundation of any online store is its e-commerce software.  This software shapes every minute of your visitors' experiences, from browsing to checkout.  For this reason, it is imperative to choose the best e-commerce software for your business.