SmallBusinessNewz

Letting Employees Go is Not Fun

Sometimes the employee works out, sometimes they don't, what happens as a manager when you have to pull the rip cord on the employee's career, and bid them a good day escort out the door?

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.Research has shown that 90% of the audience to a social site is not interested in participating, but keenly interested in the content. They are interested in this content because 1-10% that is responsible for authoring the content is preferred over the singular voice of an institution.

Navigation and the Scent of Information

When I was in college, there was a class that occurred every semester where we always knew when its most popular exercise was taking place. Students would be everywhere on campus with blindfolds on, being led by their guide person to classes and lunch.

Give the Customer a WOW! Experience

When was the last time you truly had a WOW! experience? I had one not too long ago, and I still can’t stop thinking about it.With spring on the way, it was time to get new flea and heartworm preventatives for my dog, Sadie. I decided to try ordering from 1-800-PetMeds because I had just gotten a discount coupon and catalog in the mail from them. And it turns out they had a couple of items I’d been having trouble finding (all hail the finger toothbrush!)

Social Media Marketing Inexpensive?

Alright, so one of the weird little misconceptions I’ve been dealing with for a while now is the belief that social media marketing is, well, how do I say this? “Cheap.”

6 Simple Startup-Building Steps

Here are the six simple steps for building a startup (in this case, a software startup).

Marketing Isn't Just About the Transactions

I had a very interesting time working with a company the last couple days about how they need to improve their Web site.

Will Your Social Marketing Produce Fruit?

Social marketing has quite an organic flavor to it and the garden analogy applies well. If tended well, your social marketing efforts can take off virally and yield a bountiful harvest with social goodwill being generated, credibility being established and the positive buzz grows at a quantum rate - everything having to do with having provided value to the community and becoming a key member of the community.

Small Business Owners Need Vacations Too

If you're an entrepreneur or small business owner like me, you probably find it difficult to take time off. 

Domain Name Keyword Importance

Keywords in domain names have very little importance in actual ranking calculations - that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text - link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name.