SmallBusinessNewz

Marketing Tactics That You Need To Know

When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that’s the most expensive and difficult way to grow your business. Instead try using a mix of these three types of marketing tactics to get new clients and keep them coming back for more… If you’re like most small business owners the majority of your marketing and advertising is focused on bringing in new business.

Have You Tried Conversational Copywriting?

Want a simple way to make your small business marketing, advertising—and even your Website—more effective? Make it conversational!” Consider this… When someone reads the content, or copy, you’ve written—whether it’s on the Web, in a brochure, or part of an ad or sales letter—it’s as if you’re speaking directly to them. So anytime you’re writing your marketing materials you should be writing as though you are actually talking to one person.

Don't be a Nag: Show your Value through Email Marketing

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Web Development Agreement – Yes, you need one!

Recently, I received a desperate sounding email from a colleague and the story, all too familiar, went like this:  Business owner hires web developer. Web developer develops site including registration of domain name and web hosting on behalf of business owner.  Relations sour, business owner fires web developer and web developer essentially holds website hostage.  Now what?

Rebuilding Trust In Your Business

Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world.  The country hit hardest is the US, where  77% of the repondents say their level of trust is lower than last year.  At an overall 38%, trust in US business is at its lowest figure in the 10 year history of this survey - even worse than after Enron and the dot com bust. 

Are You Listening?

For anyone who has been around sales training or even just general business training you have been drilled about the importance of listening. Have you heard that since you have 2 ears and one mouth you should use them in that proportion? In other words, listen twice as much as you talk. Sage advice and I can attest to its effectiveness and I can also say that when I yap too much I screw things up. This is frank thinking after all so I’m OK with blowing the whistle on my own missteps.

Using Keywords for SEO and PPC

Using Keywords for SEO and PPCMerely having a website is not enough anymore; you have to get it seen!  After all, what good is a website, if there is no traffic?  Enter search engine optimization (SEO).  Your web developer can certainly let you know what you need to do to get your website at the top of the engines, but it is your responsibility, not that of your web developer, to make sure you are doing so safely and legally.  Here are a few things to consider while you are optimizing your site… 

Online Reputation Management Matters!

Here at Marketing Pilgrim ORM (online reputation management and / or monitoring) is a subject near and dear to certain people’s heart. Who that is, well, we’ll let you figure that one out ;-).

Tips For Marketing Your Small Business

If you run a small business, your life is ridiculously busy.And if you have a significant other, spouse, kids or anyone else that deserves a chunk of your time, well, then your life is probably almost impossibly busy. That doesn’t mean your business has to suffer for it. But if all you’re managing to do every day is just take care of clients, put out fires, and handle the day to day tasks of running your business, trust me, it is suffering.

Change In Business Is Real

I follow blogs and I find it interesting when a theme runs through them concurrently. It looks like a coincidence but I personally don’t believe in luck or coincidences. Having said that when I see a recurring them like today I pay attention.