SmallBusinessNewz

How Can Small Businesses Generate Quality Links?

It's easy for the big guys. They have big advertising budgets. They have brand awareness. Every time they twitch, some business journalist will be writing up a story. But what if you operate a small business? You have a limited budget, you've got a pile of other things that need doing, and very little time to devote to any one aspect of your marketing strategy. How do you build links without breaking the bank? Let's take a look at how the small business can generate quality links, and do so without a great deal of time and money.

Improve Your Site And You Can Improve Your Business

I am constantly running into small business owners who are very concerned about the Web. They typically fall into two groups: those that have a Web site and those that don't. But they are both concerned because they just aren't getting any business from the Web. The ones that have no Web site know why, but they don't know what to do. The ones who have Web sites don't know why, but still don't know what to do. Both groups need to understand the most important part of any small business Web site, but almost none of them do.

Search Marketing Basics

In my last few posts, I have started to introduce some of the different areas that my SEMCheck SEO audit tool looks at when assessing the foundational SEO health of a website. This tool is really effective for the SMB site owner who is looking to not get jammed by some search marketer who may prey on their lack of search savvy. This is an important step for ANY business to take before researching providers of search services. Protect yourself!

Experienced Computer Users and the Threats They Impose on Company Networks

Computer literacy has increased dramatically and the line between private and business use of computers and networks is blurring. The use of pod devices (USB sticks, MP3 players), mobile devices working in unsecured WIFI networks, and social networking sites accessed through a company network open the door to a variety of security threats for businesses today.

Search Engines Don't Like Images!

I’ll keep this simple. Hold on to your hats here. I am about to lay some truth on you that is not even close to new and has been said for years now. The reason I have to say it again is because apparently many SMB’s are hard of hearing.  Should I type it in caps so you can read it easier?

Don't Give In To The Yellow Pages

Ok, it is truly time for the SMB’s of the world to take this internet marketing thing very seriously. If you have been dabbling or have considered dabbling in the past it’s time to get in the game for real.

Your Business Is Always Under Scrutiny

I am about to prove that everything, literally everything, that you do in your business, for your business or to your business is under scrutiny all time. I suspect you all know that already. To what degree is this impacting your business is the thing you need to consider. In this day and age it is possible for people to have a good or bad experience with you and your business then almost instantaneously rave about your service or go stark raving mad about the lack thereof. That’s no different than ever before.

SEO Delivery Is Completely Broken

There I said it. I have seen it more and more in recent months even on some of the projects that I have been involved in. The traditional model of SEO delivery is completely broken. In fact, in most instances it downright stinks.Are you providing SEO on a monthly schedule of ‘deliverables’? Are you receiving monthly ‘deliverables’ that have been outlined in a contract that lasts more than one month? If so, I will go so far as to say that you are probably not getting what you need or what you have paid for.  

Pack it In Or Start Swinging?

Hey, we live in uncertain times for certain (wink, wink, nod, nod). In the past several weeks that horse has been beaten and tortured to a gruesome death that would make PETA want to throw something on someone.

Deliver Solid Business Value To Your Clients

Hey, did you hear that the economy is in trouble?