SmallBusinessNewz

Want a simple way to make your small business marketing, advertising—and even your Website—more effective? Make it conversational!”

Consider this…

When someone reads the content, or copy, you’ve written—whether it’s on the Web, in a brochure, or part of an ad or sales letter—it’s as if you’re speaking directly to them. So anytime you’re writing your marketing materials you should be writing as though you are actually talking to one person.

This holds true whether you’re selling business to consumer or business to business. Because at the end of the day there’s still always one person reading your writing. And that dry, boring writing style that passes for professional these days just isn’t very friendly or readable.

Since people buy from people they know, like and trust it’s important that your marketing materials come across as warm, human and personable. They are the voice of your company and they need to sound like you’re having a conversation with the reader.

The tricky part is that very few people write like they speak. Instead, most folks write in the overly formal, academic voice we were all taught in school. So it can take a bit of practice to learn to loosen up and write in your own, natural voice.

Of course, as always, I’m going to share a few very simple tips to make it much easier…

1) Go ahead and write like you normally would. Then go back and search for all the words with 3 or more syllables. See if you can replace them with one or two shorter words. Better is better than preferable.

2) Remember this rule…If you wouldn’t hear someone say it at a bus stop don’t use those words or phrases in your copywriting.

3) Read what you’ve written out loud, or better yet, have someone else read it for you. You’ll quickly realize which parts sound like you speaking and which don’t.

4) If you’re still having trouble, try recording yourself talking about your products or services to a friend. Then have that transcribed and edit from there.

Master the trick of conversational copywriting and I guarantee you your marketing materials will help you land more clients and sales.

Do you have other tips on how to write conversationally?

What struggles are you having with writing your own marketing materials?

Please do share by leaving a question or comment below.

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