Great Ways To Develop Your Business

Useful Marketing Tip

One of the most powerful ways to develop your business, is to focus on being useful.

Here are just a few examples of what I mean:

  • Useful service providers retain their clients or customers for longer.
  • Useful blog posts and newsletters get read and shared the most often.
  • Useful videos attract more viewers.
  • Useful people attract more contacts and build larger, stronger commercial networks.
  • Useful websites get linked to the most.

‘Useful’ beats ‘demanding’ every time!

Typically, we see people trying to build their business by asking for help, rather than being useful. They ask us to; share their links, ‘like’ their Facebook page, follow them on Twitter and recommend them to our friends, etc.

All of these things are far more likely to happen, if we are consistently useful rather than continuously demanding.

A useful tip

Take a look at any area of your marketing, which is under performing. Now, look for ways to make your marketing messages and interactions around that area, as useful and helpful to others as you can. For example, if you want a larger, more targeted following on a social network, focus on being as useful to people in your niche with your social networking as possible. Offer ideas. Suggest useful resources. Connect people. No, you’re unlikely to see thousands of people immediately flock to you, but over time you can expect to make meaningful progress.

In short: If we want to be regarded as a valuable asset for our clients and customers, we need to consistently look for opportunities to be useful to them.

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About Jim Connolly
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.
There are 3 Comments. Add Yours.
  1. I am a new start up business making websites and power point presentations for customers. Some of the things that I have found to be a bit helpful, is utilizing my blog,I try to blog once per week, as well as creating short instructional videos on how to create power point presentations on my Youtube channel. Its a way to be useful to prospective clients, and can showcase that you know what you are doing. I also have several different social media site that I update everyday, I use a software that is free called ping.fm it allows me to update facebook, twitter, linkedin, without going to every individual account.

  2. Assess your current situation with personal/brand pages to figure out which account should be the master account that publishes to the other account

  3. Training may sound expensive, but turnover can be devastating. Recruiting, hiring and training one new employee can cost you between 70 and 200 per cent of that person’s annual salary!

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