For the past few years I have been writing about what businesses and writers can learn from Halloween.

So for the third year, I’d like to share some marketing tips that stem from Halloween:

• Treat them like family: Although complete strangers are knocking on your door, treat them like family and they’ll remember you.
• Give unconditionally: Giving without any expected return can actually bring more to your business than you realize.  Try going over the top with prospects and they will hold you in high esteem.
• Be nice: Don’t scare people away from your door or they may never return.
• A bonus: Remember that the rewards are not to be ate in a single sitting.

Ding Dong: What are some other lessons we marketers OR writers can learn from Halloween?

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