Today’s post is all about how to attract more sales or enquiries.
Their are 2 types of marketing that get noticed:
- Marketing that is hand crafted or personal. An example of hand crafted marketing, would be a letter sent to you, which has your name and address handwritten on the envelope and a message tailored to your exact requirements, signed with a handwritten signature.
- Marketing that is highly polished and professional. An example of polished marketing would be a website or blog, which is expertly designed and where the content was produced by a copywriting professional. The quality builds trust and the content motivates people to take action.
Almost all small business marketing is outside of those 2 categories. It’s neither personal or spectacular. It’s neither memorable or impressive. It’s neither thoughtful or motivating.
Different approaches lead to different results
The successful minority of business owners invest in expertly produced, motivating and highly personalized marketing. It’s no coincidence their results are so impressive. Cause and effect.
Conversely, the typical small business will go broke within a few years or struggle on for years, working long hours and making little real progress. That’s because a casual approach to marketing causes casualties. Cause and effect.
No business owner sets out to struggle or make little meaningful progress. It is, however, a choice they have made, albeit an unconscious one.
At some point, the struggling business owner decided to relegate marketing to an low-level task. They did this unaware that everything their business does is marketing. As a result, they are dabbling with the development of their business. This produces predictably poor results.
How to turn things around
If your business is not growing the way you want it to, it’s time to take heed. Because whatever you believe about the quality of your marketing, it’s clearly not working.
The great news here is that by adopting the same attitude to marketing as the most successful business owners, the law of cause and effect comes into play. You can have the business and financial security you have always wanted, so long as you do the right things, correctly.
Read this, it will help: Everything your business does is marketing.