March 24, 2017

How to quickly get more from your marketing

I’m going to show you how to avoid a common marketing mistake, which is causing a lot of pain to a lot of small business owners. I’malso going to share a cornerstone of great marketing with you, which can quickly improve your marketing results.

Here’s the challenge: No matter how good your product is. No matter how good your customer service is. No matter how good your marketing is — you will attract very few clients or customers, if you’re marketing to the wrong people.

Allow me to explain

If you sell a commodity service, one that is offered by lots of equally qualified competitors, you’re wasting your time marketing to people who want a top class, boutique service.

If you offer a boutique service, you’re wasting your time marketing to the bargain basement crowd, who buy cheap from commodity service providers.

And no matter what service you provide, if you spend time marketing to freebie hunters on social networks, who are simply looking to pump as much free advice from you as possible, you’re wasting your time.

Instead, get specific

Know who your ideal profile of client or customer is and focus your marketing exclusively on them. Delight them with the things they value the most. Answer their most pressing questions. Give them highly specific information… the type of information that demonstrates you are exactly the kind of provider they need.

In short, make delivering the correct message, to the right group, a cornerstone of your marketing.

PS – Read this if you want to know more: Marketing 101: How to get specific.

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About Jim Connolly 93 Articles
Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

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