The other day I discussed why you shouldn’t ignore part of your market. I basically ranted about being tall and never being able to find clothes that fit me in regular stores.
A commenter implied that it is not in these stores’ best interest to provide these sizes because there are not enough people my size to justify the ROI. I’m not sure I totally agree with this, as like I mentioned previously, I see people my size and taller all the time.
But alas, that is not the point of this article. My question, as the title indicates, is: How well do are you covering your niche?
I could shop at Big and Tall stores, but to be perfectly honest, I have never been able to find clothing I want to wear in any of these stores. That’s not to say that other people don’t, but the selection of styles usually seems to be quite limited, which is why (aside from the fact that the clothing is usually overpriced) I don’t just go to these places to begin with.
If you run a Big and Tall store, please forgive me. I am not here to make judgments about your particular store. Perhaps I am stereotyping the Big and Tall store in general, but what I am getting at is, if your store is dedicated to serving a niche (such as "big and tall" males) perhaps you should cater to a broader range of customers that fit into your particular niche. If your niche is to cater to big and tall golfers, then perhaps you should represent your brand in that light.
I apologize if this comes off as another rant, because that’s really not my goal. I think there is a valid point behind my madness. I believe someone once said, "Own Your Niche".
If you can apply this principle to whatever niche you operate your business under, you are more likely to have a wider range of happy customers.