Increase In Mother’s Day Spending Predicted

It shouldn’t be a bad year to be a mom, according to new stats from the National Retail Federation and BIGResearch.  These organizations believe spending on mothers will be up this year compared to last, and by a significant (though not huge) 2.4 percent.

Here’s how that translates into actual dollars: people are supposed to shell out $126.90 instead of $123.89, which isn’t at all bad.  Total spending is supposed to reach $14.6 billion.

As for what all this cash will go towards buying, flowers will represent the most common purchase, with 65.2 percent of people laying out money for them.  Another 51.8 percent of folks will go out for brunch or dinner, and 26.2 percent of people will pick up some form of jewelry.

Clothing or clothing accessories, gift certificates, personal services, consumer electronics, and greeting cards should then, in terms of dollars spent, represent the next most popular products and services.

Phil Rist, the executive vice president of strategic initiatives at BIGresearch, applauded all of this spending by saying in a statement, "After a few years of cutting back on their discretionary spending, consumers will open up their wallets a little bit more to celebrate the woman with the most important job in the world."