As more and more “Googlers” take to their phones or tablets to search for the products or services they need, many businesses are finding that they’re being left behind. Local and mobile search are two strategies that are absolutely necessary if businesses want to maintain a competitive edge.
With almost 40 percent of Google searches having local intentions, it’s critical to make the necessary changes in your business website to compete with other businesses.
The Importance Of Being Mobile-Friendly
What are your customers finding when they come to your website through a tablet or cell phone? Is your website mobile-friendly? Is it easy for them to navigate?
When mobile website visitors come across a mobile-friendly website, they are more likely to buy. They appreciate the fact that those businesses make their browsing experience fit their needs.
Companies who fit their customers’ needs, keep those customers and tend to grow faster. In fact 52% of mobile users say that when they encounter a site that isn’t set up for mobile browsing, they are less likely to do business with that company in the future. That’s a staggering statistic, but it’s an important one.
Your SEO Strategy
Your local SEO strategy is just as important as your mobile user strategy. Your customers will be searching for businesses within their local area – many times from their iPhone or Android mobile device.
Will your business be the one that pops up when they search for “car insurance in Chicago” or “bakery in Portland, Oregon”?
These changes are easy to make, and many businesses implement them by adding these new keywords to their blog post titles or by using them in other frequently visited pages on their website, such as the Homepage and the About Us page.
These are just a few of the important strategies your business needs to increase your customer base as well as your profits.