Hitwise released some interesting data regarding online coupons and the holiday season. Coupons can be a great way to get customers to turn to you over the competition.
"Coupon websites experienced growth in visits throughout the holiday season as shoppers searched for promotional codes to use online and printable coupons for offline purchases," writes Heather Dougherty at the Hitwise Blog. "The weekly market share of visits to coupon websites increased 15% from the previous year during the week of Thanksgiving & Black Friday and also increased 16% during the week of Cyber Monday. Overall, visits to the custom category of 70 websites increased 17% and 12%, in November and December, respectively, as compared to the previous year."
It is worth noting, however, that many people appear to be searching for coupons related to specific brands, which won’t necessarily help small businesses in that regard. That said, it is still clear that demand for coupons is there. It’s going to take some promotion of the coupons themselves to get them found by shoppers just looking to save money in general. Advertise them.
Dougherty also provided a look at the top product categories referred to by coupon sites in December: