I’ve come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I thought the subject would be worth its own article.
After all, nobody wants to annoy their customers, and I feel like there are so many businesses out there doing so and just not realizing it. This could in fact be hurting their business.
When you annoy consumers, they will tend to associate your brand with that annoyance. While it may not always keep them from giving you their business, you still want as little negative light shining upon your brand as possible.
Many Ways to Annoy a Customer
In every aspect of your business that involves the public, take a good long look and ask yourself, "Would I find this annoying if I were the customer?" If the answer is yes, it’s probably time to try a new strategy.
You Can’t Please Everyone
It is true that you will probably annoy someone no matter what you do (particularly in marketing). Many people find advertising in any shape or form annoying, but obviously you still have to advertise.
Using good judgment will help you to reduce the amount of people that you are annoying.
Room for Improvement
There is always room for improvement. Hold polls and ask for feedback from customers. This way you can always get a feel of how at least some of your customers feel about your business. Look at any negative feedback and fix the problems when possible.
Always look for ways to improve your image yourself. Regularly ask the opinions of your staff. The more opinions you get, the broader feel you can get of what people think about the things your business is doing.
Take it from me, a guy who is easily annoyed; you will get more customers if you maintain a positive image of your brand, and the best way to do this is to keep customer annoyance to a minimum. What are some ways businesses annoy you? What are some steps you take prevent annoying your own customers?