August 21, 2017

Not Having a Blog Is Not An Option

If your business doesn’t have a website, it doesn’t have a chance. And, I’m not even talking about a professionally designed and optimized one. If you don’t have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.

And, if you don’t have a blog attached to your website, those same prospective customers and clients aren’t going to have a chance to learn about your expertise, and about the human side of your business.


That’s how many blogs there are (in the world) at the time of this writing.

And, those are only WordPress blogs. There are millions of other blogs that are on other blogging platforms like Typepad, Drupal and Tumblr.

Now, you can let that number motivate you, or you can let it freak you out-it’s your choice. (Personally, I hope that it gets you motivated to get a blog up and running right now.)

Blog Benefits

  1. Visibility

    Your visibility-especially online, will increase with a blog. The more you write, the better the chances are that you’ll get noticed. And, not just by your potential customers/clients. Reporters, writers, and PR people read blogs too.

  2. SEO

    Search engines love fresh, new content. Search-engine spiders-those little robots that are scouring the web, 24/7, get energized when they locate something new…especially if it’s closely related to the words that are being searched by your customers/clients.

    Active blogs…ones that have at least 1-2 original posts published weekly, provide that fresh, new content that search engines crave, which in turn, can increase your company’s chances of being found online by your target audience.

  3. Cred

    You need some. If you don’t come across as being a credible source of information, your customers are going to have a difficult time opening their wallets up to you…your business.

    A great way to show just how much you know is to write about it. These days, there’s no better way to do it, then on a blog. (It doesn’t even have to be done on your own blog. See #4.)

  4. New opportunities

    Once you’ve been writing posts-articles of your own on your own blog for a while, you can start approaching others in your industry, or even a related one, and write a blog post for them. (A guest post)

    Writing an article on someone else’s blog can provide you an opportunity to showcase your knowledge to an entirely new reader base. (And, possible new business opportunities and/or strategic partnerships.)

    Just make sure that your post is informational and helpful in nature-not promotional. (You’ll get an opportunity to promote yourself-your company at the end of your post, along with a link to your website or blog*.)

  5. Keeps your head in the game

There’s something to be said for writing your thoughts down, as opposed to verbalizing them or keeping them in your head.

You know things that others don’t. Why would you want to keep those things inside of you?

Do you have an idea that potential customers/clients can put to good use right away? Share it through a blog post. Do you have some opinions about your industry…and what needs to be changed to make it even better? Consider sharing those opinions on your blog. (Only if you’re comfortable doing so.)

Having an active blog keeps your head in the game-your game…your industry.

You want some more? Check out these 9 hidden benefits of blogging.

Thousands of articles…blog posts…have been written over the years on the importance of having a blog. If you don’t have one yet, what are you waiting for?

No more excuses

If you don’t consider yourself to be tech-savvy, have no fear. There are literally thousands of talented designers and programmers that can help you set-up your blog. It’s not expensive either, so scratch that one off your list of excuses of why you can’t do this right now.

If you haven’t written anything of substance for a while, don’t sweat it-I have a solution. Start a blog, and start writing. You’ll get better. Just keep writing.

And, if you think that no one will read it, you’re just plain wrong. Do you have any friends? Ask them to read your blog. Do you have employees? Do the same with them, and ask others in your industry to read it, too. Add a link to your blog on your main website. Do you have a LinkedIn account? Add a link there, too. Think of some other places that you can include a link to your new blog. And, before you know it, you’ll have a handful of readers.

That’s all you need at the beginning.

The more you write the more interest you’ll garner. Your early readers will start to share your posts with others. They may start reading your blog…they may even subscribe for free to receive your newest blog posts.

Have I succeeded in convincing you to start a blog?

The Franchise King®, Joel Libava, is the author of Become A Franchise Owner! He’s on a mission to create a new generation of super-successful franchise owners. He provides much-needed advice to individuals interested in franchise ownership with his top-notch advisory services and to the masses via his award-winning franchise blog. He’s on Twitter constantly @FranchiseKing.


About John Jantsch 111 Articles
John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.

6 Comments on Not Having a Blog Is Not An Option

  1. Great article! I posted it on the Facebook page I use to send resources to my web development students. But, have you ever looked at how these articles are picked up on Facebook? You might want to structure your pages to be a little more Facebook friendly.

  2. John:

    I couldn’t agree more with this post. As a local SEO consultant, I work with small businesses every day – most of whom don’t have websites and if they do they are very simple (basically brochure sites). The first thing I do is work with them to get their website fully optimized and more professional looking if necessary. And of course if they don’t have a website, I get one up asap!

    Then my second step is to get a blog going. This is where it gets interesting. They usually look at me like I have a third eye. They usually ask me something like this, “Why in the world would I need a blog. I’m a plumber for crying out loud!” After numerous conversations, they all “see the light” and we eventually get something going. The biggest challenge for small business owners is finding the time to write and figuring out what to write about. It is for this reason we usually end up outsourcing the blog writing.

    Travis Van Slooten

  3. I completely agree with the comments, the trick of course is to find the right type of content for the business; content that is relevant to their customer and provides the information needed. I have found that for smaller niche sites the combination of facebook and a well structured web-site also works well.

  4. One thing I would add is that you don’t have to have your blog on a third party site; if you have your own website you can host your blog right on it. One of the advantages of it is that visitors have one less click to get to your website, and we all know that the simpler the better for prospective customers. You also get more control and (sometimes) a more professional looking blog that matches your website design. Blogging platforms like wordpress and blogger have the option to use their platform but host on your own website. That way all the SEO you get from your keyword-rich blog posts goes straight to your main website instead of only to the blog.

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