If your business doesn’t have a website, it doesn’t have a chance. And, I’m not even talking about a professionally designed and optimized one. If you don’t have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.
And, if you don’t have a blog attached to your website, those same prospective customers and clients aren’t going to have a chance to learn about your expertise, and about the human side of your business.
That’s how many blogs there are (in the world) at the time of this writing.
And, those are only WordPress blogs. There are millions of other blogs that are on other blogging platforms like Typepad, Drupal and Tumblr.
Now, you can let that number motivate you, or you can let it freak you out-it’s your choice. (Personally, I hope that it gets you motivated to get a blog up and running right now.)
Your visibility-especially online, will increase with a blog. The more you write, the better the chances are that you’ll get noticed. And, not just by your potential customers/clients. Reporters, writers, and PR people read blogs too.
Search engines love fresh, new content. Search-engine spiders-those little robots that are scouring the web, 24/7, get energized when they locate something new…especially if it’s closely related to the words that are being searched by your customers/clients.
Active blogs…ones that have at least 1-2 original posts published weekly, provide that fresh, new content that search engines crave, which in turn, can increase your company’s chances of being found online by your target audience.
You need some. If you don’t come across as being a credible source of information, your customers are going to have a difficult time opening their wallets up to you…your business.
A great way to show just how much you know is to write about it. These days, there’s no better way to do it, then on a blog. (It doesn’t even have to be done on your own blog. See #4.)
- New opportunities
Once you’ve been writing posts-articles of your own on your own blog for a while, you can start approaching others in your industry, or even a related one, and write a blog post for them. (A guest post)
Writing an article on someone else’s blog can provide you an opportunity to showcase your knowledge to an entirely new reader base. (And, possible new business opportunities and/or strategic partnerships.)
Just make sure that your post is informational and helpful in nature-not promotional. (You’ll get an opportunity to promote yourself-your company at the end of your post, along with a link to your website or blog*.)
- Keeps your head in the game
There’s something to be said for writing your thoughts down, as opposed to verbalizing them or keeping them in your head.
You know things that others don’t. Why would you want to keep those things inside of you?
Do you have an idea that potential customers/clients can put to good use right away? Share it through a blog post. Do you have some opinions about your industry…and what needs to be changed to make it even better? Consider sharing those opinions on your blog. (Only if you’re comfortable doing so.)
Having an active blog keeps your head in the game-your game…your industry.
You want some more? Check out these 9 hidden benefits of blogging.
Thousands of articles…blog posts…have been written over the years on the importance of having a blog. If you don’t have one yet, what are you waiting for?
No more excuses
If you don’t consider yourself to be tech-savvy, have no fear. There are literally thousands of talented designers and programmers that can help you set-up your blog. It’s not expensive either, so scratch that one off your list of excuses of why you can’t do this right now.
If you haven’t written anything of substance for a while, don’t sweat it-I have a solution. Start a blog, and start writing. You’ll get better. Just keep writing.
And, if you think that no one will read it, you’re just plain wrong. Do you have any friends? Ask them to read your blog. Do you have employees? Do the same with them, and ask others in your industry to read it, too. Add a link to your blog on your main website. Do you have a LinkedIn account? Add a link there, too. Think of some other places that you can include a link to your new blog. And, before you know it, you’ll have a handful of readers.
That’s all you need at the beginning.
The more you write the more interest you’ll garner. Your early readers will start to share your posts with others. They may start reading your blog…they may even subscribe for free to receive your newest blog posts.
Have I succeeded in convincing you to start a blog?
The Franchise King®, Joel Libava, is the author of Become A Franchise Owner! He’s on a mission to create a new generation of super-successful franchise owners. He provides much-needed advice to individuals interested in franchise ownership with his top-notch advisory services and to the masses via his award-winning franchise blog. He’s on Twitter constantly @FranchiseKing.