Online Advertising Becoming More Popular

We all know the saying about following people off bridges.  Yet more and more money is being spent on advertising, and this looks like the sort of trend in which small business owners might want to participate.

Compared to other types of advertising, the online version is both inexpensive and tightly targeted.  While people have become blind to many types of real-world ads, ones appearing on their computer screens get noticed at least every now and again.

Online advertising is interesting enough that companies will spend $51.1 billion on it in 2012, according to new IDC estimates.  This is compared to the $25.5 billion that was spent last year.

A Smallbiztechnology.com article wisely suggests, then, "To save yourself headache, if you are not collecting email address and building customer profiles start. . . .  Advertising to reach and sell to new customers is important, but it’s always easier to reach existing customers than finding new customers."

Drive them to a site or to your store.  Just try not to miss this convenient way of catching people and generating sales.