Kogan (an online retail website where online shoppers can browse and buy tech-related products) has recently implemented a new process of getting its users to view their website with more up-to-date web browsers, so that their website can be viewed with the best productivity without running into design conflicts. The way that Kogan is deterring users from browsing their website with the commonly used older browser of Internet Explorer 7 is by implementing a tax.
On June 13th 2012, the online retailer announced the following statement on their blog:
Today at Kogan we’ve implemented the world’s first “Internet Explorer 7 Tax”. The new 6.8% tax comes into effect today on all products purchased from Kogan.com by anyone still insistent on using the antique browser. But don’t worry, unlike other taxes, we’re making it easy to get around this one with a simple upgrade away from IE7 :).
Kogan suggests that if you would like to avoid this tax, all that you have to do is to upgrade to the latest version of Internet Explorer (which can be downloaded here), or use another up-to-date version of any other browser (e.g. Mozilla Firefox, Google Chrome, Opera, Safari).
The tax will be added to your purchase order when ordering things from this quality online retailer under the “Additional Taxes” section.
The online retailer concludes their announcement with the following statement:
“As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit. This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!”
What do you think about this new implementation from Kogan? Is this harsh, or a better way to get users to upgrade their web browsers? Let us know in this post’s comments section.