Online Shopping Application on Facebook Platform

Today BigCommerce SocialShop announced what it’s calling the very first application for online merchants to see products from their e-tail sites using Facebook Platform. This will allow merchants to put their product on Facebook with more than 400 million active users.

Businesses with Facebook Pages can exhibit their products on their companies’ pages form their BigCommerce store. BigCommerce SocialShop also gives shoppers the option to share products with their friends on Facebook. Businesses can do this by posting the product on others’ facebook walls.

How it Works:

1. Add the BigCommerce SocialShop application to your Facebook Page
2. Enter your store URL
3. Chosse which products you want to display
4. a "Shop" tab appears on the businesses page (showing products from your BigCommerce store)

Facebook shoppers can now click on the product and learn more about it. They can buy the product through the merchant’s BigCommerce store or share the product with their friends on Facebook. This is a great way to put your product out there and expand customer knowledge on the product.

"Online merchants understand that a robust Facebook presence is a powerful way to increase awareness, manage customer relationships and attract new customers. No matter what you’re selling, there’s a huge opportunity to leverage the growth of social media to build your own business and keep customers in the loop," said Mitchell Harper, co-Founder and co-CEO of BigCommerce. "We are proud to introduce shopping capabilities for Facebook Pages so businesses can connect with their customers in a social context."

BigCommerce  points to stats from Manage Smarter’s September 2009 issue:

-83% of online shoppers want to be able to share information about their purchases with people they know

-74% are influenced by the opinions of others in their decision to buy the product in the first place

This new application is a great way to spread knowledge of your product using Facebook. Something so simple can now be an easy tool to get your product out there.