Overstock.com Seeing Success With Small Business Program

Overstock expands small business initiative

Overstock.com said today that since the launch of its Main Street Revolution initiative in June, it has signed up more than 117 partners and given a boost to small, women, and minority-owned businesses in the U.S.

Main Street Revolution is a national marketing and distribution channel for producers of consumer products, providing the opportunity to sell their products on Overstock.com. The Main Street Store averages over 11,000 visits per month.

Highlights of Main Street Revolution include:

*Since June the Store launched with about 185 products, and today carries more than 28,000 products from across the country.

*Product categories have expanded to twenty categories including: home and garden; jewelry and watches; clothing and accessories; health and beauty; gourmet food; pet supplies; craft and sewing; and baby.

"Main Street Revolution’s big draw for home-grown, small businesses is that it allows them to lower their marketing and supply chain costs and offers them national visibility for local and specialty goods,” said Overstock.com President Jonathan Johnson.

“It’s a testament to this model that at least five of our partners have quit their day jobs to pursue their small business dreams full-time, and at least ten of our partners have had to hire additional help to keep up with demand."

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  1. Overstock.com is working with local chambers of commerce to find small-business owners to participate in the program. In addition to helping “homegrown” businesses reach a national audience, the program helps consumers support small businesses they otherwise might never have heard of.

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