NYC: HealthWorks May Expand Healthcare Coverage
Manhattan and Queens could join Brooklyn in eligibility
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Small businesses in Manhattan and Queens may join Brooklyn in low-cost healthcare eligibility through the HealthWorks program. Few expenses challenge …

Minimize Customer Annoyance
Reduce any negativity associated with your business.

I’ve come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I …

Top 5 Marketing Methods for Brick and Mortar Businesses
Are you using them all?
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Customers want convenience, good deals, and not to have their time wasted. Think about these three things before rolling out …

What is the Budget for a Social Media Campaign?

Today I will attempt to answer my last and perhaps hardest question of the Marketer’s Foray into Social Media series, …

American Small Business League Supports Obama
Group's president "genuinely excited"

I’m not going near whether this development is good, bad, or indifferent.  But there’s word that the American Small Business …

To Get the Sale, You’ve Got to Hook them In
Are you using the right bait?

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset …

Yahoo Search Marketing Varies Minimum Bids
It's not just a dime any longer

Keyword bidding formerly had a floor of 10 cents for paid search ads at Yahoo, but the company opted to …

Are You Providing a Safe Work Environment?
What precautions are you taking to protect your staff from violence?

Somerset International Group, Inc.  quotes the Bureau of Justice Statistics, saying that about 1.7 million workers are injured every year, …

JotSpot Now a Google App

Following Andy’s observation about Google: “You can tell which acquisitions are important to Google’s bottom line and which are more …

Starting from Scratch and Competitive Advantage

Naive Excitement When you are new to the field of SEO there is a certain excitement in starting a site …

What Makes Your Business Worth Buying From?

There are two important questions that every business needs to be able to answer: What’s in it for me? and …

Getting A Government Contract
A pointer towards the honeypot

The U.S. government may be $9.3 trillion in debt, but it still has a lot of money to spend.  Government …

Things To Do Before You Quit The 9-To-5
Online resources from one-person efforts to major media offer advice

For those who are on the fence about either dwelling in some faceless company’s depressing cubicle or hitting the eject …

Creating an Effective Local Television Commercial
Keep these points in mind...
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While the effectiveness of local television advertising when compared to other local advertising methods is debatable, it can still be …

Microsoft’s New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts …

Five Tactics for Popular Social Media Content

here are a lot of ways to get the attention of various social networks, none of which involve gaming the …

Encouraging Employees Without Cash
There's more to it than plaques and certificates

Ever really stop and think about what happens at a Hollywood awards show?  People get little trophies and lots of …

SBA Touts Online Assessment Tools
Look before you leap with small business tools
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The US Small Business Administration placed a pair of web applications online to help entrepreneurs assess their readiness for running …

Small Businesses Should Pay Attention to SMX West
An all-star search engine marketing conference

There is no question that search engine marketing is vital to any business that hopes to find customers on the …

Small Businesses in Danger in 2009?
The House Small Business Committee seems to think so.

President Bush’s budget proposal has raised a lot of hype (and not necessarily good hype) from the United States House …

Business Lessons From a Rather Bland Apprentice Episode

The QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything …

Two Online Tools For Small Business Owners
Tools are easy to use

More than 125,000 entrepreneurs looking to start or expand a business have used the U.S. Small Business Administration’s new online …