Six Reasons NOT To Try To Be An Online Retailer

The internet retailing landscape has changed dramatically over the past eight years. In a summary, it used to be very …

Small Business Management: Delegating Responsibility

1 Comment

Delegating responsibility and decision making are some of the most difficult actions for many entrepreneurs. Having started the business, from …

Strategic Messaging For Direct Marketing Materials

When pressure surfaces to boost sales, direct marketing materials often present a logical fit for small business professionals. However, given …

Market Your Website Before The Holidays

Summer is a great season. Vacations, long days and warm nights inspire feelings of happiness and the subsequent memories sustain …

Office Theft: What To Do Next?

2 Comments

A couple of nights ago someone broke into our office (and the office across the hall) and stole a laptop …

How Can A Small Business Compete?

There’s a secret about Internet marketing. Some small businesses are ecstatic about their success on the Internet, but others can’t …

Improve Your Customer’s Web Experience

I am a strong believer that by creating a more satisfying experience for your customers and helping them achieve their …

Is Brick and Mortar A Passing Fad?

Q: Is the online world the best place to sell a product or service these days? My friends seem to …

Transitioning Your Business Online

The Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Having an web presence doesn’t mean …

Should Small Businesses Ditch the Web?

A reader, Ikey Benney, has some very strong opinions on how Internet marketing has failed small businesses. He goes so …

The Legal Procedure Of Wage Garnishment

25 Comments

A legal procedure, in which some portion of a person’s earning is required to be withheld by an employee for …

Legal Issues About Trademarks And Domain Names

Trade marks are a name or symbol that are used to distinguish the goods of services of a particular company …

How To Choose A Legal Structure For Your Business

Whether you are starting a small business from your home or opening a new, large operation, you will need to …

Legal Debt Collection For Local Businesses

If a customer owes your local business money, it’s hard not to feel angry, like you want to do anything …

10 Paradoxical Commandments of Leadership

The world isn’t always a nice place and the competitive nature of the work environment can sometimes be brutal. Many …

Want Google to Talk to You?

When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is …

Learning from experience and turning failure into success

A lot of business/marketing/webmaster blogs are filled with speculation – sales-speak which defines success with a subject in generic terms. …

Define a clear goal for your website

Back in the days, everyone and their dog wanted to have a website for any reason. Even just to display …

Are You Hiding From Customer Reviews?

1 Comment

Do you allow your customers to post reviews on your website about your products or services? It seems that most …

Q&A: Database Or Individual Pages For Each Product?

Dear Kalena… I was thinking of starting an e-commerce site and wanted to ask for your opinion regarding information of …

Optimizing Your Shopping Cart In 5 Steps

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize …

Blog As A Small Business Secret Weapon

Business blogs are a secret weapon for the small business owner. While perhaps not as dramatic as some of the …