Marketing ROI – Not Only About the Short-Term

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but …

Congress May Help Businesses With Regulatory Review
Federal agencies would have to research economic impact of new rules

Regulations that may impact small businesses could receive additional review by federal agencies under a revision being considered by Congress. …

Reasons for Varying Degrees of Success in Internet Advertising

We here this often: these guys had results immediately, while I have been doing everything and got no results.  It is true: …

How Much Money are you Throwing Away on Wasted Time?
Time is Money: Manage it Wisesly & Boost Productivity

As you know, saving time leads to more productivity. If you think about your daily routine, you are bound to …

Are You Offering Enough Payment Options?
If not, think about the sales it may be costing you.

How many different ways are you allowing your customers to pay on your eCommerce site? Studies have shown that there …

The Top Five Content Management Systems
Are you happy with yours?
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CMS Matrix has a wonderful tool that allows you to compare features from one content management system to the next. …

Survive A Loss Of Internet Access
Make do while the ISP makes repairs

Houses, apartments, dorm rooms, libraries – I’ve gone online from all of these places, and sooner or later, the connection …

Beware Social Networking Ad Buzz
The right locations should fare better

The Facebooks and MySpaces may not be as appealing a destination for online advertising as they want businesses to believe. …

Keep Your Online Business Alive in 2008
You don't have to die no matter what they tell you...
3 Comments

Recently, Vitabase CEO Greg Howlett predicted the death of the little guy in online business in 2008. This is a …

Business Lessons from Last Week’s Apprentice

Last Thursday’s episode of The Apprentice was easily the best episode the show has ever aired. A joke turns into …

Exploring Alternatives To eBay
Following fee changes, they don't look so bad
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If the eBay fee changes have got you bummed, know that there are alternatives.  Some of them are a bit …

The Top Five Names in Accounting Software
Which do you prefer?
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When choosing the accounting software to use when running your business, there are a lot of factors to take into …

Small Business News Tastes bizSugar
Social media opened to small business

A social news site emulates the Digg model and offers small business people a focused web presence for issues of …

Take Your Small Business on a Trip to the Buffet with Yahoo!
Fresh All You Can Eat Web Hosting...
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Yahoo announced it’s new web hosting plan today, touting it as "All-You-Can-Eat" web hosting. Basically small businesses are looking at …

Is Paid Search Right for Your Business?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong …

The Top 10 Google Features I Use
...And How These Should be Applied to Your Business

Google has a lot of helpful features. This is certainly not news, but I thought it would be fun to …

When Fans Say The Right Things The Wrong Way
A single-faceted brand image isn't everything
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Suppose you’re showing off a new Dodge Viper.  You’re proud that it sounds like a monster and kind of looks …

Presidential Candidates Weak On Small Business Policy
They'll be happy to take your tax dollars though

Would you like to know which candidate will best represent the interests of small business? You’re not the only one …

Is Your Business Ready for Valentine’s Day?
Give it some thought...

Valentine’s Day is in 9 days. If you have not already done so, it is time to really start thinking …

LinkedIn Earns Nod As Business Tool
From free advertising to finding clients
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After establishing a solid corporate website and blog, it could be time to sit back and relax.  It may also …

Are You Treating Your Customers Right?
Recognize who you're dealing with...

The most important factor in attaining customer loyalty is having good customer service. As I said before, you need to …

Do Great Landing Page Optimization
Conversions start when visitors arrive

The biggest search advertising budget in the world won’t help the conversion rate if visitors arrive at a landing page …