5 simple steps to increase your online visibility
Building your personal brand takes a lot of hard work and dedication.

Once you have your website and blog in place, your next step is to direct people toward them.

Optimize Your Marketing Efforts With This Online Marketing Audit
An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.

Optimize and Socialize”

Why Content, Social and SEO Marketing Should Be One Strategy
Surely they’re three different disciplines, aren’t they?

If you believe that, you may be experiencing issues with all three.

25 social media listening aids to increase your hearing
consumers make buying decisions based on what they hear

Conversations on the Internet produce massive amounts of unstructured data

How to build brand trust – 4 essential steps
Branding is basically about developing emotional connections

So why is this essential emotion of trust in such dire straits?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.

Blogging, microblogging, media, social media or… Which for your business?
There’s no simple answer.
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There’s no correct answer here and no one quick solution.

How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on.
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There is always news and information that the media and the public will find interesting and valuable.

Growing Social and 10 Social Media Tips to Help Build Your Brand Loyalty
Share pointers to your social streams
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To grow your corporate social efforts involve the whole team.

10 Powerful ways to get people talking about your business
Inspire people to spread the word about you

Motivate people to share your message.

Strategic Approaches to Social Media Marketing
Strategy before tactics vs. Tactics
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Where is Social Media Going?

Google to Release New and “Softer” Panda Update for Small Businesses Soon!
Google Is Planning to Help Small Businesses
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Google is working its way to the “next generation” Google Panda algorithm updates.

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All
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Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

Do You Really Need To Kiss Up To Clients?
Most Of Us Have Been Guilty At One Point Or Another
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A big part of being on the agency or consultant side of our business is relationship-building and management.

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

The Second Screen: What It Means For Small Business Marketers
Use Innovation To Catch Your Customer's Attention
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For several years, the big marketing push has been to “go mobile.”

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

5 Things You Know But Don’t Do Enough
Remember How It Was In The Beginning

I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
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For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

Can Negative Reviews Help Your Business?
Tips To Help You Deal With Online Reviews

Negative online reviews can be a scary thing for small business owners.

How to Make Content the Voice of Strategy
Foundational Content Themes
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Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.