June 30, 2016

The Post-EMV Friendly Fraud Epidemic

May 12, 2016 Manav Gupta

A recent report by CBS showed that 86 percent of consumer chargebacks are deliberate. This is a growing trend of friendly fraud—where consumers make a purchase online and then request a chargeback from the issuing bank after receiving the goods or services they ordered. Instances of friendly fraud tend to […]

Why Podcasts Are Powerful For Small Business Marketing

May 10, 2016 Lana Richardson

In case you haven’t already heard, podcasts are kind of a big deal. Conversations that used to be dominated by ‘have you seen that new TV show?!”, have now evolved into ‘have you heard that new podcast?!’ And, as iTunes racks up a staggering one billion podcast subscribers, this once-cult […]

Six Top Tips to Name Your Business

March 16, 2016 David Leonhardt

Every business has a name. And if you are thinking of starting a business, one of the first questions you’ll face is what to name it. There is more than one way to name a business. Here are a few approaches you might like. Owner’s name This is the most […]

Pinterest Ads Manager Opens to All Small and Medium-Sized Businesses

March 9, 2016 Chris Crum

Pinterest just announced that it is opening the Pinterest Ads Manager to all small and medium-sized businesses int he U.S. Until now, it’s been waitlist-only. “Over the past year and a half, tens of thousands of small and medium sized businesses have seen success with Pinterest’s self-serve, do-it-yourself, Promoted Pins […]

Why 34 clear facts on Viewable Impressions matter

February 23, 2016 Rob Petersen

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to see the ad or […]

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