5 Shifts to Fix Your Social Media Metrics
Measure the Right Number of Social Media Metrics

Tie Social Media Metrics to Business Goals

How to Build Your Marketing Hourglass
Audit your touchpoints

Map the customer journey

Listen to Your Customers When Writing Your Marketing Content

For experienced marketers it’s no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating …

How True Authority Is Actually Gained


The idea of authority has gotten a great deal of attention in business circles the last few years. People who …

Topic Targeting Is The Best Answer To Most Problems
How do you want to be known?

Anticipation is a gateway to topical authority

4 AdWeek marketing lessons for small businesses
Expand Your Audience

Try New Things – and Fail Sometimes

Increasing engagement in content marketing
Ask Questions, Respond to Answers

There are different kinds of engagement

The Future of Business Starts with Us
It’s changing or it should change

We are change.

3 Easy ways to boost your productivity
Limit the number of people you follow on social networks

Technology makes it easier than ever to get things done.

How to Create an Effective Social Media System
it’s not a broadcast channel – it’s a tool for creating personal connections

Don’t forget to program ways to connect directly with customers

Social business and the competitive landscape
Competition in the traditional sense is still very much alive

In the world of social business, competition can come from anywhere

4 Questions to Ask When Planning Your Social Media Holiday Campaign
What’s your local/mobile strategy?

How are you engaging with your loyal customers?

The Importance of Content Strategy in Marketing
Content strategy is something really complicated

A content strategy requires many magic elements to be cooked together

Good Web Marketing Just Isn’t Enough To Succeed Anymore
What Solutions Do You Provide?

Who Will Benefit From Your Services?

How to Get Paid for Everything You Do
Get paid to speak

Get paid to provide a service

27 surprising facts about salespeople who are Social Selling
It’s not a buzzword. It’s a real way for generating revenue and results.

Social selling is not hard selling.

Re-branding – how not to alienate your customers
Why is there a need for change?

Are you still relevant?

Re-branding – a better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend

Disruptive innovation as an explanation of how change happens is everywhere

Marketing is the NFL Quarterback of Business
The product itself matters more than the marketing approach

Marketing is essentially the NFL quarterback of business

10 Basic SEO Tips for Local Business Success
Use Local Business Listings

Stay Active with Your Audience

Seven Communication Sins That Kill Simplicity and Business
Your audience needs simplicity

Real experts know how to make the complex simple

7 Essential Habits of Successful Business Owners
Focus on important first

Get out of the office