7 online marketing lessons on launching a small business from Bogart’s Doughnuts
Show gratitude–and get personal

Create demand–then show it!

Customer Driven – : Why the Experience You Deliver To Your Customers Is So Important For Getting Online Reviews and Word of Mouth Referrals
Would you like more customer referrals?

Connecting with Customers

Six Easy Metrics to Measure an Influence Marketing Campaign
Measurement is one of social media’s key advantages

Measuring the Brand Metric

Customer Driven Online Reviews – Why They’re Critically Important for Your Business
Does getting online reviews make you nervous?

Harnessing the power of online reviews

7 Guiding Questions for Business Success
Where are we going?

What values will guide us?

Breakdown of Social Media Marketing in 2014
92% of marketers say social media is important for their business

Top Goals and Benefits of Social Media Marketing

15 Ways Video Helps You Generate More Online Leads
Are you ready for your close up?

Video improves your search engine visibility

How up-to-speed are you about mobile?
How clear are you on other popular services?

Twitter, for instance? Facebook, Pinterest, Tumblr or LinkedIn?

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
We grow social networks expecting opportunities to create meaningful business relationships.

Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

How to lift your business to a whole new level
What do I want to achieve with my business?

Am I willing to pay the price?

5 simple steps to increase your online visibility
Building your personal brand takes a lot of hard work and dedication.

Once you have your website and blog in place, your next step is to direct people toward them.

Optimize Your Marketing Efforts With This Online Marketing Audit
An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place.

Optimize and Socialize”

Why Content, Social and SEO Marketing Should Be One Strategy
Surely they’re three different disciplines, aren’t they?

If you believe that, you may be experiencing issues with all three.

25 social media listening aids to increase your hearing
consumers make buying decisions based on what they hear

Conversations on the Internet produce massive amounts of unstructured data

How to build brand trust – 4 essential steps
Branding is basically about developing emotional connections

So why is this essential emotion of trust in such dire straits?

How to Get Sales and Marketing On the Same Page

The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t …

Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.

Blogging, microblogging, media, social media or… Which for your business?
There’s no simple answer.
5 Comments

There’s no correct answer here and no one quick solution.

How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on.
3 Comments

There is always news and information that the media and the public will find interesting and valuable.

Growing Social and 10 Social Media Tips to Help Build Your Brand Loyalty
Share pointers to your social streams
4 Comments

To grow your corporate social efforts involve the whole team.

10 Powerful ways to get people talking about your business
Inspire people to spread the word about you

Motivate people to share your message.

Strategic Approaches to Social Media Marketing
Strategy before tactics vs. Tactics
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Where is Social Media Going?