July 30, 2016

Pinterest Ads Manager Opens to All Small and Medium-Sized Businesses

March 9, 2016 Chris Crum

Pinterest just announced that it is opening the Pinterest Ads Manager to all small and medium-sized businesses int he U.S. Until now, it’s been waitlist-only. “Over the past year and a half, tens of thousands of small and medium sized businesses have seen success with Pinterest’s self-serve, do-it-yourself, Promoted Pins […]

Why 34 clear facts on Viewable Impressions matter

February 23, 2016 Rob Petersen

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to see the ad or […]

Content is Meaningless – It’s The Messaging That Matters

February 4, 2016 Stoney deGeyter

Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at […]

Why even the smallest business should use a CDN

January 20, 2016 David Leonhardt

Why even the smallest business should use a CDN The response to my “URGENT!!!” email came late in the evening: “Unfortunately it’s not just a DNS issue this time. The problem is that the server is under DDoS attack, which is a 90% chance that it’s one of your sites […]

Nurturing virtual teams in the 21st century

January 7, 2016 David Leonhardt

In my days as Public Affairs Director at CAA Ontario, I coordinated a remote team.  Not only was the team remote, but its attention was immensely diffuse.  That is to say that each member of the team had a multitude of responsibilities, and my team was only a small item […]

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