March 26, 2017

Links as Currency for a Site

January 19, 2007 Steven Bradley

Aaron Wall often mentions links as currency for a website. Links into a site help build equity for that site enabling it to leverage things like more links. Add a solid business model behind the site those links will directly convert to money. Since it’s such a good analogy why […]

Speak the Customer’s Language

August 2, 2006 Steven Bradley

You’ve just launched your new site promoting your billiards business. You’ve optimized your pages for ‘billards tables’ and ‘billiards balls’ and are very proud of your page explaining the rules for ‘pocket billiards’ since you see it as a great form of link bait. The only problem is all your […]

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