Creating great content for content marketing: don’t overthink it
Forget about inventing stories

Add value to the story that’s already out there.

Blogging, microblogging, media, social media or… Which for your business?
There’s no simple answer.
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There’s no correct answer here and no one quick solution.

How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on.
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There is always news and information that the media and the public will find interesting and valuable.

Growing Social and 10 Social Media Tips to Help Build Your Brand Loyalty
Share pointers to your social streams
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To grow your corporate social efforts involve the whole team.

10 Powerful ways to get people talking about your business
Inspire people to spread the word about you

Motivate people to share your message.

Strategic Approaches to Social Media Marketing
Strategy before tactics vs. Tactics
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Where is Social Media Going?

Google to Release New and “Softer” Panda Update for Small Businesses Soon!
Google Is Planning to Help Small Businesses
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Google is working its way to the “next generation” Google Panda algorithm updates.

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All
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Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

Do You Really Need To Kiss Up To Clients?
Most Of Us Have Been Guilty At One Point Or Another
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A big part of being on the agency or consultant side of our business is relationship-building and management.

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

The Second Screen: What It Means For Small Business Marketers
Use Innovation To Catch Your Customer's Attention
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For several years, the big marketing push has been to “go mobile.”

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

5 Things You Know But Don’t Do Enough
Remember How It Was In The Beginning

I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
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For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

Can Negative Reviews Help Your Business?
Tips To Help You Deal With Online Reviews
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Negative online reviews can be a scary thing for small business owners.

How to Make Content the Voice of Strategy
Foundational Content Themes
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Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.

Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

How to quickly get more from your marketing
Avoid a Common Marketing Mistake.

You will attract very few clients or customers, if you’re marketing to the wrong people.

Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Personal Brands for Everyone
It's Now Time To Build A Personal Brand

2014 will be the year of the personal brand. Do I dare make that prediction?

How To Get What You Want From Your Business
Struggling To Get The Results You Want?

This marketing tip could be just what you’re looking for.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.