Google to Release New and “Softer” Panda Update for Small Businesses Soon!
Google Is Planning to Help Small Businesses
18 Comments

Google is working its way to the “next generation” Google Panda algorithm updates.

5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All
2 Comments

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

Do You Really Need To Kiss Up To Clients?
Most Of Us Have Been Guilty At One Point Or Another
2 Comments

A big part of being on the agency or consultant side of our business is relationship-building and management.

How Much Transparency Is Too Much?
This Is One Of The Greatest Challenges That Small Business Face

Transparency is a business concept that’s been tossed around liberally these last few years.

The Second Screen: What It Means For Small Business Marketers
Use Innovation To Catch Your Customer's Attention
1 Comment

For several years, the big marketing push has been to “go mobile.”

Customer Loyalty Is Mostly About Choosing the Right Customers
Understand Who You Are Equipped To Serve Best

I know the title of this post might raise some eyebrows.

5 Things You Know But Don’t Do Enough
Remember How It Was In The Beginning

I travel all around this world and speak to thousands and thousands of small business owners about the challenges of growing a business.

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
1 Comment

For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

Can Negative Reviews Help Your Business?
Tips To Help You Deal With Online Reviews
1 Comment

Negative online reviews can be a scary thing for small business owners.

How to Make Content the Voice of Strategy
Foundational Content Themes
1 Comment

Your strategy informs every marketing decision. It must be considered when you decide what products you will offer.

Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

How to quickly get more from your marketing
Avoid a Common Marketing Mistake.

You will attract very few clients or customers, if you’re marketing to the wrong people.

Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Personal Brands for Everyone
It's Now Time To Build A Personal Brand

2014 will be the year of the personal brand. Do I dare make that prediction?

How To Get What You Want From Your Business
Struggling To Get The Results You Want?

This marketing tip could be just what you’re looking for.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.

25 Outreach Tools That Can Take Your Business To New Heights
Have You Used Anything From This List?

Do you think a solid content marketing strategy exempts your brand from needing to do outreach?

11 Tools to Help Your Small Business Go Digital
Digital Tools Make Us More Efficient And Profitable
1 Comment

Looking to make your small business more “digital?”

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

How to grow your business and REALLY enjoy the process!
It’s simply this: Be helpful, often

The process of giving and receiving starts with the giving part.

Fulfill Your Resolution To Blog In 11 Steps
Try To Be A Blogger Who Is Helpful
1 Comment

So “blogging” is on your 2014 New Year’s resolution. Good for you.

Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Is Facebook Still An Effective Marketing Tool?

The big stat: Facebook engagement has dropped by as much as 44% in some cases.