Marketing is the NFL Quarterback of Business
The product itself matters more than the marketing approach

Marketing is essentially the NFL quarterback of business

10 Basic SEO Tips for Local Business Success
Use Local Business Listings

Stay Active with Your Audience

Seven Communication Sins That Kill Simplicity and Business
Your audience needs simplicity

Real experts know how to make the complex simple

7 Essential Habits of Successful Business Owners
Focus on important first

Get out of the office

5 easy copywriting rules for your content strategy
Not a copywriter? Use a formula.

Show your cards right away

10 lessons on Walmart’s social media strategy
Start with a goal

Listen to the data

The Real Truth About Social Media Metrics
We Have Plenty of Social Media Metrics

The problem in social media isn’t that it’s not measurable. It’s that we have too many metrics.

Why You Must Change Your Content Marketing Approach
Online content strategy has changed

The future of content marketing is personalization

Should You Still Be Writing Business Blogs?
State of Blogging

Everybody’s blogging

10 Ways to Supercharge Your B2B Lead Generation Efforts
Answer focused blogging

Social relationship building

Changing perspectives in a world without barriers
Are you a Loyal Brand?

From understanding consumer to understanding the relationship

How the World Sees You Should Govern Your Social Media Style


A few weeks ago, we gave Convince & Convert readers the chance to take a free assessment ($37 value) to …

Why Twitter just may be the better social marketing choice
Twitter is unveiling some pretty stellar new options for businesses

Twitter has announced Promoted Tweets in a public form and one-click

5 Simple Acts to Take Right Now
Find some new inspiration

Start planning 2015 now

Strategies For Implementing Influencer Marketing Programs
What are Influencers and what is Influencer Marketing?

Putting A Co-Created Influencer Content Marketing Program in Action

12 experts define Key Performance Indicators (KPIs)
Here’s how 12 experts define Key Performance Indicators (KPI’s)

Desired Business Result

Create More Meaningful Content and Enjoy The Profits
Understand Globally, Communicate Locally

Literally and figuratively.

Measure and Optimize Your Content Marketing Performance
How will our marketing attract the right audience?

How will we convert engaged members?

Growth Hacking is Just Effective Marketing
The term “growth hacking” is all the rage these days

Effective marketers have always been “growth hackers” at heart.

We Don’t Need More Relationships
Make a business case first

Then a relationship can happen

4 simple truths about content marketing re-imagined
Content is king

Go deep into your content when marketing!

The Best Google Analytics Metrics for Social Media Professionals
Creating a Measurement Plan

Social Media Number of the Week: 230 Million