Customer Service vs. Customer Experience – Both are Vital but Not the Same
Let's Look At Basic Definitions
By on December 13, 2012 | 1 Comment

In looking at a customer’s interaction with a service provider, it’s necessary to draw a distinction between two often misused terms.

How to Make Your Content Mobile Friendly
Mobile Accounting For Nearly 50% Of Content Consumption
By on December 11, 2012 | 2 Comments

When I think about the work I do these days very little of it actually needs to be done on a “real” computer.

5 Ways to Turn Incredible Customer Support Into a Profit Center
Making money from your support
By on December 9, 2012 | 1 Comment

Some organizations view it as a necessary evil.

Using Social Media To Launch New Products
How Do We Get People To Buy?
By on December 6, 2012 | 2 Comments

Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.

Marketing Is So Much More Than Just a Sales Tool
Tunnel Vision and the Bigger Picture
By on December 4, 2012 | 3 Comments

Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple:

The Only Path to Sustainable Growth
Your business doesn’t care how you spend your day
By on December 2, 2012 |

UPS is all about logistics

3 Tips to Improve Ecommerce Website Conversions
If You Aren't Getting A Lot Of Sales, You Need To Make Changes
By on November 29, 2012 | 4 Comments

Online commerce is what your business should take advantage of right now.

7 Natural Advantages of Small Business
Seven Advantages I Implore You To Exploit
By on November 29, 2012 | 2 Comments

Next week I’ll travel to the Middle East to meet with a large group of SME’s on the verge of unlocking their potential.

How to Communicate Your Core Difference
Marketing Lives And Dies By The Ability To Capture And Communicate
By on November 27, 2012 |

Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point.

7 Ways to Increase Engagement on Your Website
Get Them To Dig In And See What You've Got
By on November 19, 2012 |

It can be a chore to drive traffic to your website. So, once you do gain a click through organic …

Targeting Content and Calls To Action: Where Are Your Prospects?
Be sure to pay attention to your analytics
By on November 18, 2012 | 4 Comments

Where Is Your Prospect?

7 Social Collaboration and Accountability Tools
New Online Apps And Tools Are Being Created Every Day
By on November 15, 2012 | 1 Comment

One thing is for certain – it’s become much easier to work virtually these days.

The Ins and Outs of Virtual Internet Service Providers
Some users may be unaware they are working with a virtual service provider.
By on November 15, 2012 | 3 Comments

vISPs appeal to local businesses as they often tailor solutions for businesses in the area.

How To Discover Your Perfect Value Proposition
Differentiate Your Business Or You'll Be Forever Doomed
By on November 13, 2012 | 2 Comments

So, I’ve been preaching this one pretty hard for a bunch of years and see no end in sight, because it’s just that important.

Small Business Strategy: 10 Trends to Watch
As you read this, the business landscape is shifting right under your company’s foundation.
By on November 11, 2012 | 6 Comments

Knowing your customer is the beginning…

Too Many Business Objectives Are Worse Than None At All
Annual Planning Is Necessary But It's Also Fraught With Challenges
By on November 8, 2012 | 2 Comments

This time of year many businesses turn to planning as a way to determine the path for the upcoming year.

The Secret to Finding Highly Profitable Clients
A Three-Step Approach For Helping You Get A Clearer Idea
By on November 6, 2012 | 3 Comments

You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you.

Why Small Businesses Need Smart Marketing
Smart marketing is vital to small businesses.
By on November 4, 2012 | 2 Comments

Small businesses need loans in order to take product and service ideas to the next level.

How To Learn From The Best, Without Copying Them!
Using What Works For Others As A Source Of Inspiration
By on November 1, 2012 |

One of the best ways to develop your business, is to learn from what already works.

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start
By on October 30, 2012 | 6 Comments

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

What Makes Your Business Unique?
Shout it from the rooftops
By on October 28, 2012 | 4 Comments

If you want your business to stand out from your competitors you’ve got to shout about what makes you different.

Bloggers: 8 Tips to help you attract more readers, sales and business leads
Few Bloggers Understand Th Basics
By on October 25, 2012 | 6 Comments

If you write a business blog, I believe you will find the following 8 blogging tips really useful.

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