How To Win Against Cheaper Competitors In 2014
How Do You Convince Them You Are Worth It?

Right now, Google is showing your prospective customers the details of all your competitors.

The Little Things That Make A Huge Difference
The Simple Things Have The Biggest Impact

In business, it’s often the little things that have the biggest impact.

What Everybody Ought To Know About Comfort Zones
Don't Cling Onto Your Comfort Zone

I’d like to share a key decision with you today, which every successful business owner needs to make.

The business owners who will succeed in 2014 are…
A question worth pondering

The business owners who succeed in 2014 will be a lot like those who succeeded in 2013.

Why You Should Optimize For Customers And Not Search Engines
Acknowledge That Change Is Needed

Companies have become frustrated with the lack of cause and effect data from their SEO programs.

The Best Way to Sell a Service Is . . .
Turn Your Sales Presentation Into A Sample Service

I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges.

How to get your marketing shared on social networks
The most successful marketing today, is not marketing that’s pushed at people.

The most successful marketing today, is marketing that people share with their friends.

Why Audience Development Must Come Before Business Development
Embrace Community And Audience Building

I was recently asked to help a mid sized software company devise a marketing plan.

Customer Service — Your Most Powerful Retention Tool Or Your Competitors Most Powerful Acquisition Tool?
It's Much Easier To Keep Your Current Customers Than Get New Ones

Small actions lead to big results.

4 ways to keep a blog on schedule
The very first way to remain on schedule is to CREATE a schedule.

Running and maintaining a successful business blog takes time, time a busy business owner like yourself usually doesn’t have.

15 Reasons To Start Blogging In 2014!
So, Why Bother Blogging?

Here are just 15 reasons, why I recommend you add a business blog to your 2014 marketing mix.

All You Really Need to Know About Marketing
Marketing Must Begin And End With These Five Things In Mind

Marketing just isn’t that complicated.

Pinterest For Business: Don’t Let Pinterest Pin You To the Wall
Now Pinterest is currently exploring promoted pins

Pinterest offers a unique platform to business

The Number 1 Thing You Must Know, For Your Business To Succeed
No Marketing On The Planet Can Save A Commodity Business

This article is one of the most important I have ever written.

Lessons To Learn From A Failed Business
Starving A Business Of Investments, Is Like Starving A Plant Of Sunshine
1 Comment

I want to share something important with you today. It’s a heartbreaking email I received last year, from a reader.

Are Marketers Underestimating The Pace Of Technological Change?
Marketing Will Constantly Be A Surprise
1 Comment

I speak and consult with clients frequently about the pace of technological change.

Social Media Participation — A View Of The Bigger Picture
Think Of Participation In Terms Of A Story

Social media technologies and platforms are now everywhere internet connectivity exists.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

Five Trends Shaping The Future Of Work
Organizations Need To Make The Necessary Investments To Adapt

When it comes to the future of work there are a few key trends which business leaders need to pay attention to.

What I Know for Sure About Leadership
Nothing Really Happens Without True Leadership

I’ve learned a great deal about leadership in the process of trying to build a business.

Social Circles — Use Social Media to Build a Touchpoint Corral
It's Important To Build Proprietary Audiences For Your Brand
1 Comment

There are very few sure things in social and email marketing…

Should Employees Have Freedom at Work?
Flexibility Is Something That Many Value More Than Pay

Someone asked a very interesting question about employees having too much freedom.