Before Any of the Tactics Matter Answer These 3 Questions
How do you make strategy simple?

Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics.

How to quickly get more from your marketing
Avoid a Common Marketing Mistake.

You will attract very few clients or customers, if you’re marketing to the wrong people.

Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

Personal Brands for Everyone
It's Now Time To Build A Personal Brand

2014 will be the year of the personal brand. Do I dare make that prediction?

How To Get What You Want From Your Business
Struggling To Get The Results You Want?

This marketing tip could be just what you’re looking for.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.

25 Outreach Tools That Can Take Your Business To New Heights
Have You Used Anything From This List?

Do you think a solid content marketing strategy exempts your brand from needing to do outreach?

11 Tools to Help Your Small Business Go Digital
Digital Tools Make Us More Efficient And Profitable
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Looking to make your small business more “digital?”

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Differentiation, Excellence, Scale

It’s getting crowded in here.

How to grow your business and REALLY enjoy the process!
It’s simply this: Be helpful, often

The process of giving and receiving starts with the giving part.

Fulfill Your Resolution To Blog In 11 Steps
Try To Be A Blogger Who Is Helpful
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So “blogging” is on your 2014 New Year’s resolution. Good for you.

Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses
Is Facebook Still An Effective Marketing Tool?

The big stat: Facebook engagement has dropped by as much as 44% in some cases.

5 Most Popular Podcasts of 2013
These Received The Most Downloads

Podcasting saw a huge renaissance in 2013.

How To Win Against Cheaper Competitors In 2014
How Do You Convince Them You Are Worth It?

Right now, Google is showing your prospective customers the details of all your competitors.

The Little Things That Make A Huge Difference
The Simple Things Have The Biggest Impact

In business, it’s often the little things that have the biggest impact.

What Everybody Ought To Know About Comfort Zones
Don't Cling Onto Your Comfort Zone

I’d like to share a key decision with you today, which every successful business owner needs to make.

The business owners who will succeed in 2014 are…
A question worth pondering

The business owners who succeed in 2014 will be a lot like those who succeeded in 2013.

Why You Should Optimize For Customers And Not Search Engines
Acknowledge That Change Is Needed

Companies have become frustrated with the lack of cause and effect data from their SEO programs.

The Best Way to Sell a Service Is . . .
Turn Your Sales Presentation Into A Sample Service

I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges.

How to get your marketing shared on social networks
The most successful marketing today, is not marketing that’s pushed at people.

The most successful marketing today, is marketing that people share with their friends.

Why Audience Development Must Come Before Business Development
Embrace Community And Audience Building

I was recently asked to help a mid sized software company devise a marketing plan.

Customer Service — Your Most Powerful Retention Tool Or Your Competitors Most Powerful Acquisition Tool?
It's Much Easier To Keep Your Current Customers Than Get New Ones

Small actions lead to big results.