Bloggers: 8 Tips to help you attract more readers, sales and business leads
Few Bloggers Understand Th Basics
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If you write a business blog, I believe you will find the following 8 blogging tips really useful.

7 Most Important Online Marketing Tactics for Any Small Business
Online Marketing Must Become A Habit
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Building an effective online presence these days has moved beyond the realm of the event…

Do you follow these 3 keys to business success?
Offer unique value to prospective clients
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Be so good that they can’t ignore you

You’re 1 step away from the business breakthrough you deserve
Are you playing follow the followers?
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I have a very important question for you today – something that could provide you with the breakthrough you’ve been looking for.

The Art of Great Service and When We Stopped Listening
Have Empathy With The Customer
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Years ago, I led a customer service team for a well-known telecommunications company in the UK.

How to Stay Focused On Producing Your Highest Payoff Content
Today it’s not enough to simply write brilliant stuff.
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A little bit of research can go a long way when trying to develop a content strategy

The Changing Face of Multicultural Marketing
Are You Still Scared Of Social Media?
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If it’s the latter, where else are you spending your time and energy? Perhaps it’s time to revisit your plan and see how it shapes up next to the latests figures released about multicultural marketing.

SMBs Need E-Learning “Services” Not “Products”
Technology Must Be Mixed With A Delivery Solution

Software and technologies are designed to support companies while facing business challenges. But what if the (supposed) solution generates new …

7 Tips for Getting More Local Website Traffic
Optimizing For Local Search Engine Rankings
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Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local …

How to turn fear into a valuable asset for your business
Using fear as your compass
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What one thing would you do with your business, if you knew for certain that you could not fail?

Optimize The Sales Funnel Using Social Media & Content
Essential Strategies And Tactics For Sales Funnel Optimization
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The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving …

Budgeting Your Online Marketing? Stop Trying to Predict the Future
Here are a couple of tips to keep in mind
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Many businesses spend their time each fall trying to predict the future.

How to Create a Social Media Command Center For Your Next Sale, Launch or Event
The key is to approach it as a special event
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Keep your social media campaign focused and on-point – create a social media command center.

How to build a massively valuable business using a more human approach!
Selfish demands from strangers
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Very few small business owners seem to understand how to benefit from this opportunity.

Who built your business model?
Just remember when asking and answering your questions, to Think Different.
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The starting point of developing a more effective business model, is to identify exactly what you want from your business.

Creating Your Business Playlist
What do your business playlists look like?
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Instead of being fractured, it makes sense for me to have so many different styles on there – I’m sure it does for you as well.

Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Figure out what story you want to tell, and how to tell it.
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Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story…

You can’t have insiders without outsiders
The success of your business is directly linked to your ability to attract and engage insiders
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Insiders are the people who buy from you, recommend you, comment on your blog and link to you from their social networks, etc.

Content Marketing Metrics: What To Count, How To Count It
Succeeding With A Content Marketing Plan
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Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, …

7 Ways to improve your sales results, right now
Tips and ideas to help you make more sales
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Here are 7 marketing tips and ideas, to help you make more sales. I have also included a number of …

Important Lessons Small Businesses Should Know Concerning Content Marketing
Whether you’re a big or small business, content is content.

If you’re not creating content on the web, you don’t exist…

Get Better Engagement Through Content Optimization
9 out of 10 B2B Marketers Are Using Content Marketing Tactics
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According to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the …