Part 1: Top 10 Mistakes to Avoid When Branding

Branding is one of those buzz terms you hear frequently in a business. Branding is a very important part of your business and directly affects the success of your business. The definition of branding according to Entrepreneur.com is, "the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products."

While a brand does consist of a business name and logo, it involves much more. An effective brand combines the business name and logo and sometimes a tagline, in a way that communicates and interacts with consumers. Establishing a brand however, is a slow and arduous task and there are several mistakes businesses make in the process.

All Business, being the excellent resource that it is, compiled a list of 10 common mistakes that businesses make when establishing their brand. The first 5 are:

1. Not thinking analytically
2. Not maintaining your brand
3. Trying to appease everyone
4. Not knowing who you really are
5. Not fully committing to branding

The above video discusses those mistakes in detail and will look at the last 5 mistakes in a future report.

Have you made any of these mistakes when you established your brand? Are there other pitfalls that you have encountered?