Pinterest just announced that it is opening the Pinterest Ads Manager to all small and medium-sized businesses int he U.S. Until now, it’s been waitlist-only.
“Over the past year and a half, tens of thousands of small and medium sized businesses have seen success with Pinterest’s self-serve, do-it-yourself, Promoted Pins Ads Manager, including generating more sales, reaching and acquiring new customers and audiences and creating advertising efficiencies,” a spokesperson for Pinterest tells WebProNews.
The Ads Manager lets businesses easily purchase ads with a credit card, and features a bulk editor to help manage and optimize campaigns at scale. There’s also an enhanced conversion tag to help business quantify the success of their campaigns.
Pinterest is also rolling out updates to its interest targeting, keyword targeting, and customer database targeting capabilities.
“We know more about our audience’s interests than any other platform, which is why we’re offering targeting against more than 420 interests (up from 30 previously), including healthy recipes, street style, baby gear and even sustainable architecture,” the spokesperson says. “These interests reflect what people want to explore now and engage with in the future—not something they happened to browse last month or a pastime they were interested in years ago.”
“Pinterest search is different: Pinners explore in a consideration mindset, open to new ideas for things to do in the future (compared to other search platforms, where you already know what you’re looking for). We have made keyword targeting more precise and relevant, enabling partners to reach Pinners more effectively when they search.”
“Database targeting enables Partners to reach their existing customers across Pinterest, while in a consideration mindset. By matching a partner’s’ customer list with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. This feature is currently available through our MDP partners, and will be made available through Ads Manager later this year.”
In addition to the news, Pinterest is sharing results from the beta test of Ads Manager. The company says advertisers have received 20% more free clicks in the month following the start of a Promoted Pins campaign on average. This is since July for advertisers spending at least a dollar a day.