Print Advertising Not Dead Yet

It is no secret that the Internet has tremendously impacted the advertising industry. Online ad spend is continuing to increase each year. However, that does not mean that print advertising is over. In fact, there is actually a lot potential left in offline print campaigns.

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As pointed out in the above video, advertisers need to take their audience into consideration before deciding to do one method or the other. For example, many small towns still do not have good Internet service, which would discourage online usage. In this case, consumers would still rely on their phone book.

In addition, phone books are essential when consumers are ready to buy on the spot. Consumers typically look for services close by and want to support their local community with their business, which also makes a phone book a necessity.

Given these situations, you can see that there is still a lot of potential value in print advertising.

On the contrary, there are also cases in which digital advertising is the better option. For instance, big cities such as New York and Los Angeles are heavily wired, which means online advertising is the more effective way of reaching consumers.

The bottom line is that advertisers should look at their target market and then determine how to advertise. There might be one method that is better for your business, or maybe a balance of both is the best solution.

In the end, whatever your situation is, just make sure to consider possible lost opportunities before you abandon one over the other.

Do you still see the value in print advertising? Please share your experience.