December 10, 2016

Reach Out To Your Community

We all know things are tough at the minute.

Businesses are laying staff off or closing down altogether, contractors are finding less clients and people are finding it hard to make ends meet. And it’s probably going to get worse before it gets better.

So here’s an idea. A call to action, if you like.

If you’re a business owner that’s in the position to help, reach out to your community. Those contacts you build up every day of the week? Use them. Use their knowledge and expertise. Offer them contract work.

You don’t even have to worry about advertising costs. Use the tools that you’re using to make these connections in the first place.

  • Put a call out on Twitter. If you see someone doing this, re-tweet it.
  • Write a blog post about who you need and why (or have a Skills Needed page with your current requirements).
  • Use your LinkedIn connections.

Yes, going local is always preferable and should be your first port of call. But that’s not always an option, which is where your community comes in.

We often count on our community for so many things. How about helping them out at the same time we count on them?

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About Danny Brown 30 Articles
Danny Brown is co-founder and partner at the SRM Group, offering smart marketing and social media business solutions with a socially responsible twist.

His blog is featured in the AdAge Power 150 list as well as Canada's Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival.

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