Recovering from an “Overly Successful” Marketing Campaign

Have you had a marketing or promotional campaign fail as a result of being too successful? When a small business embarks on a marketing campaign, it does as any marketing expert would advise and sets realistic goals. But what if those "realistic" goals are exceeded?

Unfortunately, incidents such as this do happen. What can a business do to restore its reputation? The above video offers a fictional scenario and explains how a business can avoid a potential reputation crisis.

To begin the mending process, a business needs to acknowledge and assume responsibility for the incident. To do this, you could send a letter of apology as well as posting it on your company’s website.

Secondly, a business needs to make sure a similar incident doesn’t happen in the future. With some effort, a business can rebuild trust and credibility. However, if a business allows another incident to happen, that trust and credibility will not be as easy to fix.

Have you ever experienced an "overly successful" marketing campaign? What did you do to make amends?