July 22, 2017

Save Your Customers Money, Get Them to Spend More with You

As if you haven’t heard enough about the economy and gas prices, I’m going to attempt to put a slightly different spin on the subject.

The fact remains that people want to save money. This holds true no matter how the economy is, but right now, it is becoming a higher priority for many consumers. It is of course a priority for businesses as well, but saving your customers money could in turn, bring you more business and make you more money. In other words, you’ve got to spend money to make money…or something like that.

I’m talking about discounts for your customers.


Whether you are strictly a brick and mortar business, an online business, or a combination of the two, coupons are big. In an era where people are putting gas in their vehicles at nearly $4 per gallon, they are looking to cut costs wherever they can. This means, the more money you can save them, the more likely you are to get their business.

Make your coupons worth their time. Sometimes, it takes more than 10 cents off of an item to spark enough interest to buy.


General sales apply with basically the same concept, and perhaps are even more effective, especially with brick and mortars. With offering items at sale prices, you are encouraging customers that might not have your coupons to buy from you also.

Offering good sales is a good way to get them to come back. If you build a reputation in the customers’ minds as a place that has good sales, they are more likely to revisit your store just to see what you have.

Promotional Giveaways

Every once in a while, give something away for free. This is also a reason for your customers to come back. This could be in the form of a contest, or simply giving a random customer an unexpected bonus prize upon checkout.

It’s another great reputation booster and could inspire future sales. You can really be creative with this kind of thing and make it fun for shoppers. Think Shoe Carnival. They actually make a game out of it. They have a wheel that customers can spin and trivia questions that they can answer to win prizes and discounts. Wouldn’t you love to shop at a store where there is a chance you could win something every time you shop there?

When all is said and done though, be smart with your discounts. Profit is still the goal obviously, but you may have to give a little more to get more in an era where half of people’s paychecks are going to their gas tanks. What ways are you saving your customers money? Are they effective for your business?

About Chris Crum 685 Articles
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Subscribe to SmallBusinessNewz RSS Feeds.

2 Comments on Save Your Customers Money, Get Them to Spend More with You

  1. Nice Article which stimulates interesting thoughts and ideas. I enjoyed reading the other readers comments and I hope my thoughts will be helpful to some people.  I realize that this may not work for everyone, depending upon what type of business that you have.

    I agree with the earlier statement that giving something to your established clients is one of the best forms of advertising that there is.  Charge a fair price for your major services or products and then give some additional things that are like frosting on the cake for the client.  Always, always be sure to tell your clients what you are giving them and what your normal price is for that free or discounted service or product.  If you do not inform them of these two things, they will not perceive it’s value and presume it is part of the regular service or product for which they are paying.  The people that receive the free or discounted service or product from you will continue to be very loyal clients–which I think are much better than a new client with a discount coupon who only visits you to use the coupon and then goes to the next discount coupon product or service.  Take care of those clients that you have and they will multiply.

  2. Yes I would also like to know how I can put a wheel on my site and have a potentical client win something. Please let me know how I can do or someone that can.

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