August 23, 2017

Search Engines Don’t Like Images!

I’ll keep this simple. Hold on to your hats here. I am about to lay some truth on you that is not even close to new and has been said for years now. The reason I have to say it again is because apparently many SMB’s are hard of hearing.  Should I type it in caps so you can read it easier? Here it goes ……. IMAGES HIDE YOUR WEB SITE FROM THE SEARCH ENGINES! There I said it …..again, just like thousands of search marketers before me. Apparently, there is some selective hearing going on the SMB world as well as the web design world. Images and the search engines still don’t get along. If you are wondering just how well your site does when it presents itself to the search engines be sure to check out SEMCheck, the low cost search engine optimization tool.

A pretty site that has all these cool looking images and flash components may look nice but it’s kinda like having a great painting but putting on display in your attic. No matter what your web design guru says about all the design elements that will make your visitors go ‘ooooooh aaaaaaaah’ those design tricks are not helping your business. The business of the web happens through the search engines. If no one can find you then you could have the Mona Lisa of web sites but it won’t matter because if no one sees it, then no one knows your services, then no one buys your stuff, then you sit and scratch your head asking “Why s no one doing anything through my site?”

 Your helpful hints:

  1. Make sure every single critical page on your web site has a good balance between text and images. When in doubt use more text.
  2. Get over your need to have an attractive site and concentrate on the business aspects of your web presence. Usability and conversions trump look and feel ALWAYS.
  3. Any images that you do use need an alt tag. It gives the engines something to feed on.
  4. Flash is OK but only in really small doses. It cannot be read by the engines although improvements are taking place. It’s not worth the investment or the headache of trying to work around it when doing search engine optimization (SEO)

Also, never make a design decision on your site without discussing the implications for search engine optimization. I promise you that you will regret the decision to get in the way of your site being useful for attracting prospects that truly want your services. Those are the people who have typed their need in a Google search box and they are asking for the search engine to give them a good answer to their question. If you aren’t there because you have a pretty web site but your competition is because they understood business better than you did then, oh well, at least your site looks nice!

SMB Takeaway: The search engines like Google and (what are those other ones?) don’t play well with images, flash and javascript on a web site. You must make decisions around design and business goals and objectives. Design should never trump revenue. Who woulda thunk?

Thanks and have a great day!



About Frank Reed 34 Articles
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.

6 Comments on Search Engines Don’t Like Images!

  1. Thanks for the advice, but a lot of it is chinese to me.  I read through the SEMCheck program, but I don’t know what I would do with the results???  I thought my site was good because it is simple, no pix, no flash and only 3 links, but the web designers say I need to "make it better", obviously because that is their business.  So will SEMCheck figure it out, and will I be able to learn it myself without dedicating too much time?   Or should I hire someone to help me even though I have a bitter taste about SEOptimizers lack to deliver, and overcharging???  Thanks.  By the way, I do credit repair and there is tons of business out there right now, but they have to find me.

  2. First let me start by saying thanks for the information. Second I am really distressed as the meat of my business is the Photos. I breed Bengal Cats and I have many pages of information on my website but my front page has to draw people in to look at my cats and I cant do that with words. I have a hidden text box with tons of Ad words. What I am wondering if that is enough? Also what problem will it cause if it is hidden behind a picture? Thanks for your time and Information.

  3. SE loves images, I know couple sites that are have only images on index page, and only up to 20 incoming links and they are PR4 and good SERP


    Also google can read text in flash files. 

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