Searching Your Company In Twitter

Dear Rich,

Good Webinar on Twitter last Thursday – I picked up some good tips.

After your presentation, a question came to mind that I wished I had asked, as it might have been helpful to others.

If I mention a company’s name in a tweet, they often pick up on that and start following me.

Is there  software that follows Twitter searching for a mention ? I am not speaking about using a hash tag or @ sign to directly get their attention.

For example, several months ago as a test, my wife tweeted "I can’t wait until J. Crew launches their fall clothing line". Almost immediately J. Crew started following her.  How did they pick up on that? I would like to follow people who are tweeting about my industry — or more importantly, anyone who is mentioning my  company name — either good or bad. Is there a way to do this even if they are not just trending?

Thanks for your help.

–Tweeting in Trenton

Dear Tweeting,

That’s a great question. There are a number of robust, sometimes expensive "listening platforms" for businesses who are curious about finding out what people are saying about them on the social webs. However, what you’re looking for is free.

Just go to Search.Twitter.com and plug in your industry, company, competitor or the name of your favorite superhero to see what people are saying about them in real time.

If you need to find out what people in a specific part of the country or world are saying on Twitter be sure to check out my recent post on NearbyTweets.

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