I was researching a different article this morning, and stumbled across this one from the beginning of the year written by Lee Odden of Top Rank Online Marketing in which he references another article in Target Marketing Magazine. The article for being written nearly a year ago, seems strangley even more appropriate now than when it was written.
Anyhow, the article deals with SEO tips for hard economic times, which obviously we are smack-dab in the middle of currently, and Lee highlights the following key tips:
– Create a Content Promotion Plan
– Make It Easy to Publish and Promote New Content
– “Get” Social Media
– Unify Your Efforts With Universal Search
After going through these tips, the article seems strangely even more timely condidering all of the talk about "getting" social media that has resonated in recent memory, as well as the rise of universal search, which has also been a hot topic of discussion as we head into a new year full of wonder and anticipation surrounding how the search industry will change.
Read the article and get some more useful information regarding the above tips.