SMBs Need E-Learning “Services” Not “Products”

Technology Must Be Mixed With A Delivery Solution

Software and technologies are designed to support companies while facing business challenges. But what if the (supposed) solution generates new problems related to costs, time and actual software usage?

It sounds clear that, according to this scenario, the advantages cannot be appreciated, especially if we consider that companies are often facing problems like low budgets and staff turnover. This is why the technology itself must be mixed with a delivery solution able to satisfy different kinds of demand.

Small businesses don’t actually need expensive “old-school” products, but rather on-demand services, designed to be cost-effective and fast to deploy. They need something that works good, and they need it in a short time.

According to latest technology trends, a great solution to this scenario has been identified in Cloud technology. The Cloud approach allows an easy software/service deployment on the web, that means no files to download, nor updates to be done. But, above all, this also means that companies don’t have to hire an IT consultant for software set-up, nor to pay for server tenancy and maintenance.

Being a powerful and flexible technology, the Cloud is able to adapt the service according to company’s actual needs. By featuring a “pay as you go” formula, this scalable approach usually brings significant savings, also because of the availability of monthly subscription plans instead of long-term licenses.

Even in a complex market like the E-Learning one, the Cloud allows companies to start their online project in a few minutes. It may sounds like a marketing claim, but when Cloud is mixed with a “SaaS” delivery method, it is actually able to bring online training projects to life without a waste of time and resources.

The E-Learning market is currently moving to a “Software as a Service” approach, where companies are able to activate a Learning Management System (or E-Learning platform) on their own. As the ideal mix of technology and product, the SaaS is the key to offer efficient and reliable “services” to be used according to the company’s needs.

The Cloud E-Learning approach is the one adopted by a number of companies (with some delivering its fully web-based LMS as a service, without any local installation procedure or recurring updates). Personalization and scalability should be key considerations. SMBs should be able to change the LMS layout according to their corporate identities.

The so-called SaaS approach can also be found in Learning portals like the Docebo Marketplace, where Docebo Cloud users can log-in to get some free courses. The marketplace is one of the most interesting and appealing trend in the E-Learning market, as companies are able to purchase “off-the-shelf” Online courses, without having to pay for ad-hoc development. This is how SMBs can begin their internal training in a very short time.

About Jacopo Mauri
Natural born communicator. With a huge expertise as freelance journalist (in a mixed background related to Hi-Tech, new-Tech and entertainment topics). Experienced marketer, joined Marketing Dept. of big companies like Nintendo, then Microsoft's official street marketing agency. He now owns a small event and editorial-related company. His main focus is on Docebo’s marketing activities.

Docebo Company Profile

In the E-learning market since 2005, Docebo provides its Docebo Learning Management System, already selected and used by more than 5.000 organizations worldwide. Docebo is an E-Learning Software “As a service”, enabling organizations of all sizes to plan, deliver and certify online and classroom training activities. The main products (Docebo Cloud and Docebo Premium) are designed for both SMBs (Small and Medium businesses), Enterprise and Non-Corporate customers (K12, Online Universities, Government agencies, Non-Profit organizations).

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