Social Media Becoming More Important To Small Businesses

Facebook and Twitter viewed as important marketing tools

Small businesses have increased their use of social media tools and plan to focus more on those efforts in 2011, according to a new survey from Constant Contact.

Nearly two-thirds (63%) cite Facebook and 30 percent cite Twitter as important tools for marketing, up from 50 percent and 25 percent, respectively, from March. In addition the survey indicates that small businesses now see Facebook as equally important as face-to-face interactions; 62% cited face-to-face interactions as important. Traditional marketing activities, including websites, email marketing, event marketing, and online surveys, all saw modest increases in importance this fall.

"Today’s reality is that everyone is trying to do more with less," said Gail Goodman, CEO of Constant Contact.

"Small organizations don’t have the luxury of full-time, dedicated social media staff like larger companies do, but that’s not stopping them from using social media marketing to broaden their marketing reach."

When looking for new customers, 91% cite the value and importance of word of mouth. Other online tools rate as very important as tools for finding new customers; 68.8% rate a company’s website and 58.6% rate email marketing as very important for finding new customers. Nearly 75% of respondents said they expect their businesses to grow in the next year.

"While we can’t predict the economy, we expect that small businesses will continue to survive and thrive in 2011 by finding new, innovative ways to grow their businesses using limited budget and resources," said Goodman.

"We anticipate further adoption of social media marketing tools as a way to give added lift to other proven marketing winners, including email and event marketing."

There are 4 Comments. Add Yours.
  1. Hey guys,

    Just writing to let you know I use Facebook regularly. It works.

     

    Thanks,

    Johnny.

  2.  I have recently added some social bookmarks to one of my websites at http://www.easytemplates.com and have nearly everyday 1 or 2 recommendations through facebook.

    It only took me about 15 minutes to add the script to my website, and in return I get  free targeted traffic, and it’s very good for SEO.

    The point is that you do not need to have a facebook page or actively twittter yourself, as you may have customers or visitors, who are willing to this for you, assuming you have a product or service that is worth sharing.   

     

  3. The findings come shortly after Kevin Gibbons of Search Engine Watch encouraged firms with social media profiles not to spam potential customers, as this could damage their reputations.

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