PR Articles

If You Want to Pitch A Blogger Successfully, DON’T Do This
Using Other Bloggers To Expand Your Audience
By on April 26, 2012 | 2 Comments

The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering …

5 Tips For “Pitching” Infographics
Does your company need them?
By on October 20, 2011 | 2 Comments

In case you haven’t noticed, infographics are exploding across the Web. And, more importantly, they’re increasingly seen as a valuable …

PR Newswire Launches New PR Tool Collection for Small Businesses
New Resource for Making Better Press Releases
By on May 2, 2011 | 1 Comment

Press release distribution service PR Newswire has announced the launch of a new small business communications site and "newly enhanced" …

Marketing Your Business

By on July 19, 2010 |

If you run a small business, your life is ridiculously busy. And if you have a significant other, spouse, kids …

Optimizing for Media Coverage
Think of Bloggers and Journalists as Customers
By on March 8, 2010 | 3 Comments

Lee Odden of TopRank Online Marketing recently spoke on a panel at the Online Marketing Summit about the intersection of …

Rebuilding Trust In Your Business

By on April 3, 2009 |

Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in …

Tips For Marketing Your Small Business

By on February 26, 2009 |

If you run a small business, your life is ridiculously busy.And if you have a significant other, spouse, kids or …

Need Some Valuable Business-Building Info?

By on November 19, 2008 |

An inexpensive online PR campaign can be a highly effective way to market and promote your business. After all, few …

You Can Create Publicity Without A PR Firm

By on August 25, 2008 |

I came across a great article today by Jason Calacanis on the topic of PR for startups.  Jason Calacanis is …

Is There Still a Need for Public Relations?

By on August 13, 2008 |

It must be a least a week since we’ve had a juicy meme to sink out teeth into. Fortunately, one …

Where Does Social Media Responsibility Fall?

By on August 5, 2008 |

There has been no shortage lately of commentary about where social media responsibility will reside in organizations. The broad categories …

New Roles for the New World of Marketing

By on July 21, 2008 |

In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, …

Taking Advantage of Social Media

By on May 27, 2008 |

Executing Social Media was a good conference.  Everyone participated in the sessions, so we got the benefit of some very …

B2B Internet Marketing and PR Tools

By on May 12, 2008 |

Although many people view Web 2.0 – blogs feeds, social networks etc – as a BtoC play, the study on …

Initiating Damage Control
Cleaning up the mess...
By on March 4, 2008 |

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I’ve been getting …

To Get the Sale, You’ve Got to Hook them In
Are you using the right bait?
By on February 28, 2008 |

Earlier today, I posted an article about security in the workplace that was inspired by a press release from Somerset …

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