Facebook is Getting More Two-Faced By the Day
Facebook's Announcements At Opposite Ends Of The Philosophical Spectrum
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I talked with Kyle Lacy of ExactTarget about two new announcements from Facebook.

Why Outbound Marketing Has Never Been More Effective
People Will Find You With Enough High Quality Content
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The rallying cry of inbound and content marketers everywhere is that outbound marketing is evil.

3 Tips For Blog Promotion on the 5 Major Social Networks
To see a return on your blog promotion effort, you must invest!
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Track news to curate, comment on other blogs and sites

Content Marketing – Is Quality Really Important?
Quality Will Always Outweigh Quantity
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With Google’s ever evolving algorithms, producing fresh content is more important than ever.

How to make your business more visible online and offline
Tips and ideas on how to be more visible online and offline!
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One of the best ways to increase the number of clients, customers or sales leads…

Why You Need to Be Careful with Price Promotions
Although they can be great, they can also be harmful
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Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that …

How to Deliver an Effective Marketing Message
Get your message heard
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Why is it so difficult for marketers to get their message to stand out? Although the marketplace is already overcrowded …

The Danger of Misinterpreting Marketing
Common marketing misconceptions
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How would you define marketing? Although many people profess to knowing what it is, the role is often misinterpreted. According …

Generating Positive Publicity
How to pitch your idea to the media

Getting the media to cover your business can be quite a challenge. Media outlets get hundreds and some even thousands …

5 Things You Can Do to Spark Media Interest
Media Coverage Can Make For Great Promotion
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A little extra attention never hurts, and if you can get some media coverage for your business, you can get …

Tips to Get People to Subscribe to Feeds
Advice From an Expert on the Art of Blogging
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Darren Rowse is an Australian blogger, speaker, and consultant. He is the founder of several blogs and blog networks, such …

Which Online Promotion Method is the Most Important to Your Business?
Most seem to favor site search.
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Most U.S. retailers consider site search, SEO, and email marketing to be the most important tools for promoting their ecommerce …

Creating Word-of-Mouth Communication
Give people a reason to talk about you.

Long before paid advertising and promotions were around, word-of-mouth communication existed. It was powerful from day one and is still …

Giving Away Your Product for Branding
Free can lead to dollars.

Giving your product away for free may not seem like the best way to do business, but it can be …

Get Your Site Right Before You Push it
...everone will be happier in the long run.

This post was inspired by an earlier one I made on the blog for the WebProNews eBusiness Directory, entitled, "Is …

The Art of URLs in Print
Are you missing out on traffic?

Recently I wrote an article on ways to leave your stamp offline, without going too much into the obvious print …

6 Places to Leave Your Stamp OFFline
...that won't cost you and arm and a leg.
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I posted an article a while back about places to leave your stamp online, but what about places to leave …

Save Your Customers Money, Get Them to Spend More with You
Funny how that works...
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As if you haven’t heard enough about the economy and gas prices, I’m going to attempt to put a slightly …

Your Business and Taking Advantage of the Great Outdoors
It's a beautiful day for a customer.

Well, here it is, the beginning of May. It’s about time we start seeing more consistently warm weather, as the …

Consider These Things When Commenting
Comment etiquette can go a long way.
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If you haven’t noticed, some blogs are a lot stricter with their comment policies than others. Marketing Through Comments I …

Creating Buzz and Gaining Visibility

A few days ago I saw a query on PR Newswire (see my article how to gain more visibility in …

Don’t Just Write Articles. Write Them Right!
Make article promotion work.
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You may have a writer inside you even if you didn’t know it. If you own your own business, you …