October 22, 2016


Why You Need to Be Careful with Price Promotions

May 16, 2011 Abby Johnson

Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren’t negative on their own, they can be damaging if a business isn’t careful. More […]

How to Deliver an Effective Marketing Message

July 19, 2010 Abby Johnson

Why is it so difficult for marketers to get their message to stand out? Although the marketplace is already overcrowded and is continuing to grow, it is possible for messages to be heard. More SmallBusinessNewz Videos As the above video points out, many marketers are focusing on the wrong thing. […]

The Danger of Misinterpreting Marketing

December 30, 2009 Abby Johnson

How would you define marketing? Although many people profess to knowing what it is, the role is often misinterpreted. According to the American Marketing Association, marketing is: "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]

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