May 24, 2016

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Why Social Media Is More Than Just a Fad

April 1, 2011 Abby Johnson

How long did it take you to figure out that social media wasn’t just a fad? For some businesses, it didn’t take long. However, some businesses are still not convinced that there is actual business value in social media. More SmallBusinessNewz Videos As discussed in the above video, we do […]

Oops: Social Media ROI Going Unmeasured

September 23, 2009 Doug Caverly

The average businessperson wouldn’t even imagine buying and selling stock without first checking shares’ prices and historical performance.  It turns out that all sorts of folks fail to measure the profitability of their social media programs, however, and that’s a pattern of which you shouldn’t be a part. Granted, the […]

Social Media and ROI

July 11, 2008 Sally Falkow

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study divides the companies polled into Best-in-Class, Industry […]

Lack of Good Execution Blocks Go-to-Market Success

July 9, 2008 Brian Carroll

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. The Chief Marketing Officer (CMO) Council’s latest study, “Driving the Bottom Line from the Front Line,” assessed the go-to-market processes and capabilities of global companies. According to the study, "Surprisingly, over […]

The Best Investment You Can Make for Your Online Business

March 26, 2008 Matt Bailey

The ROI of Search Engine Optimization, Usability, and Analytics. I’ll tell you why I love what I do. I love helping other people be successful in their business. And this industry provides the tools for making an impact. Right now. SEO, Usability, and Analytics are the best investment that you […]

Marketing ROI – Not Only About the Short-Term

February 11, 2008 Rene LeMerle

What’s the key to measuring your online marketing success? It’s ROI (Return on Investment). Now ROI isn’t anything new, but most small businesses still make the mistake of looking short term when measuring the ROI of their marketing campaigns. Search engine marketing (and online marketing in general) for most small […]