Why Your Competitors Are Winning
Proactively Initiate New Processes, Procedures And Experiences

Smart marketers employ some form of competitive research in an effort to better understand what they are up against.

Do the research. Interpret it. Make the decision. Take action!
The Pattern With The Successful Decision Makers
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Here’s a very quick tip, to help you turn your feedback or research, into results.

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start
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Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

How to Stay Focused On Producing Your Highest Payoff Content
Today it’s not enough to simply write brilliant stuff.
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A little bit of research can go a long way when trying to develop a content strategy

5 Ways for Small Business to Jump on the Big Data Train
What Is Big Data?
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The idea of something that’s being called “Big Data” has definitely reached the trend tipping point. Tech firms like are …

How to Create a Research Station For Your Social Media Strategy
Why Research is Key
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Back in the day, if you wanted to know how successful your marketing had been you had to use expensive …

BIA/Kelsey: Only 30% of Marketing Budgets Will Go to Traditional Advertising by 2015
Highlights of spending forecast

BIA/Kelsey has put out a new U.S. spending forecast, saying that small and medium-sized businesses will continue the recent trend …

Daily Deals: Groupon Down, LivingSocial Up, Facebook Out
Facebook abandons daily deals, but keeps check-in deals
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The daily deals space is getting quite interesting, and is one that local businesses ought to pay attention to.   …

Facebook Brand Fans Have An Average of 50 Friends
News feed messages create much more exposure than just your page

comScore has published a new white paper looking at Facebook in a way the firm says it has been unable …

Online Research Driving Purchasing Decisions
Purchase decisions go beyond recommendations
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Before deciding to buy recommended products or services, the majority (81%) of Americans will go online to verify recommendations, specifically …

Apple’s iPad as a Business Tool
Businesses See Benefits to iPad Use
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This week Apple revealed that iPad sales have surpassed two million in less than 60 days since its launch on …

Report: 25,000 New Small Business Jobs in May
Wages Increase, Hours Decline
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Intuit, the maker of such financial software as Quicken, QuickBooks, and TurboTax, has released its monthly Small Business Employment Index …

Some Mobile Internet Stats That Should Make You Think
How Important is Mobile to Your Strategy?
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Millennial Media released its S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for the US, revealing some interesting statistics …

Take Advantage of E-Commerce Spending Growth
Spending Up 10% From Last Year According to Research
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comScore recently released its Q1 2010 U.S. retail e-commerce sales estimates. The firm found that online retail spending neared $34 …

Is Print Marketing Still in Your Mix?
Study Suggests Businesses Sticking with Print
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FedEx Office released the results from its annual Signs of the Times national small business survey, finding that small business …

Report: Most Small Businesses Still Not Sold on Social Media
Many Businesses Still Ignoring Social Networks
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Citibank put out a new report indicating that most small businesses still are not leveraging the social media tools available …

Report Looks at Online Advertising in Q1 Compared to Q4 ’09
Online Video Doing Well
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The Webvisible Report: State of Small Business Online Advertising Q1 2010, which examines trends among Webvisible’s U.S. advertisers finds that …

Survey Finds Businesses Mostly Confident to Neutral for 2010
Most Expect Business Growth This Year
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This week Constant Contact released findings from a survey, indicating that 79% of small business have a confident to neutral …

Family Can Put Strain on Business Decision-Making
Conflicts Regarding Roles May Arise

Is your business a family business? Are you considering going into business with family members? If your answer to either …

Tips for Successful Small Business Social Media Endeavors
Only 16% of U.S. Small Businesses Utilizing Social Media?
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A new poll from Employers Holdings found that half of small businesses believe a social media presence is important, but …

Does Your Business Have Enough Info Available Online?
Consumer Use of Multiple Channels Emphasizes Importance of Increased Info Online
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Art Technology Group (ATG) has released the results of a recent survey, suggesting that 30% of consumers use over three …

Behaviorally Targeted Ads Twice as Effective?
Study Finds Them to Be Twice as Valuable
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An interesting report was released by the National Advertising Initiative (NAI) this week, which concluded that behaviorally-targeted ads are more …