Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important.
There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something that looks like the whole. Your online presence […]
For businesses, ‘conversion’ is the most important word when dealing with the online space. After all, what’s the point of having all of these blogs, e-commerce sites, and social media accounts if you’re not converting customers? Knowing the importance of conversion, and knowing how to be successful at it are […]