5 Ways Business Owners Can Optimize Their Ads for Mobile
Adopting Just One is Better Than No Mobile Strategy at All

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend.

How You Can Use Native Advertising To Complement Content Marketing
Native Advertising Is Growing In Popularity
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For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns.

The Problem With Inbound Marketing
It's Hard To Deliver With A Content Machine
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I’ve been promoting the concept of inbound marketing for about ten years now.

5 Things Your Referral Sources Desperately Want to Know
Marketers are clear about targeting their messages

Your referral sources need to know the following five things.

What’s the Difference Between Marketing and Advertising?
The Subtle Art of Marketing

If you think marketing and advertising are one and the same, there’s a pretty good chance your marketing efforts are being less than successful.

7 Quick Tips to Boost Your Facebook Ad Performance
Make your campaign stand out

Facebook has proven to be a great source of cost effective traffic for many advertisers. But as the Facebook advertising …

7 Tips for Powerful PPC Ads
How can you make sure your ads are effective?

Before we get started, let’s go back to basics. PPC (Pay-Per-Click) Google ads are found above and to the right …

Making Advertising Sales to Small Business Owners
Building relationships with businesses
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This will be the finale post on creating local search websites. If you’re just joining, the previous six posts have …

14 Tips For a Successful Facebook Advertising Campaign
Getting Your Ads Noticed

Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, …

Where Are Small Businesses Spending Their Marketing Budgets?
Are you paying enough attention to mobile?

Microsoft is sharing some survey results from BIA/Kelsey about small businesses. The results were presented at the ILM West conference …

Google Launches AdWords SMB Partner Program
Aimed at connecting advertisers with partners

 Google announced a new partnership program for AdWords advertisers that is designed to help small and medium-sized businesses reach new …

Facebook Expected to Give Small Businesses Free Ads
Program to start next month

Facebook is giving small businesses free advertising, according to a report from the Wall Street Journal.  Word is that Facebook …

Mobile App vs Mobile Site?
Both might be the way to go

Have you been trying to figure out your mobile strategy? Mobile’s only growing, and it’s already pretty big. If you …

Google Launches “Learn with Google” Site for Small Businesses
New business resource from Google

Google has launched a new site called Learn with Google, which it positions as a way for you to learn …

Facebook May Be Getting Better for Local Businesses
Targeted deals from brick and mortars

Earlier this month, Roost put out a study finding that 15% of fans on the average small business Facebook Page …

Google: Search Ads Drive 89% Incremental Traffic
Google talks recent research

Google recently ran over 400 studies on paused AdWords accounts to figure out whether or not paid search campaigns cannibalize …

Google Looks to Lure More Local Businesses with AdWords Express
Google: We'll manage your campaign for you

Google really wants you to start advertising if you’re a local business, and is trying to make it as easy …

Creating Ads That Will Turn Heads
How to attract your audience with ads

What do consumers like and dislike about ads? For advertisers, this is the million-dollar question, and most of the time, …

Google Boost Expands To New Cities
Well-received search advertising program opens up to more businesses

Google Boost, the search advertising program meant to give participating local businesses an edge, is on the move.  This week, …

YouTube Advertising Course Scheduled
YouTube Specialist will discuss ways to raise your profile

Over the years, YouTube’s "unique visitor" and "time spent on site" stats have gone up and up, with no end …

Take Advantage of Advertising Right Now!
Low-cost opportunities for small businesses

Advertising is expensive, especially for small businesses. However, advertising is at one of its most affordable points right now, thanks …

Submit Articles For More Traffic

Need more, targeted, Website traffic? These days pay-per-click advertising has gotten prohibitively expensive. And competition for search engine rankings is …