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Don't Give In To The Yellow Pages
By Frank Reed - Mon, 11/17/2008 - 12:41pm.
Ok, it is truly time for the SMB’s of the world to take this internet marketing thing very seriously. If you have been dabbling or have considered dabbling in the past it’s time to get in the game for real.
Educational Content to Drive Sales
By Chris Crum - Thu, 11/13/2008 - 2:20pm.
Since email marketing is such a popular method of advertising for small businesses, this study from MarketingSherpa is worth taking a look at. They look at the marketing strategy of some pet supply specialists, who run some A/B testing on a couple of campaigns. They took the following steps:
Online Advertising Tips Galore
By Chris Crum - Wed, 11/12/2008 - 11:40am.
When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With that in mind, I wanted to provide SmallBusinessNewz readers with something of a roundup of search and display advertising tips.
Marketers May Have to Mix it Up in 2009
By Chris Crum - Mon, 11/10/2008 - 12:27pm.
The economy has without a doubt left a bad taste in the mouth (and wallet) of many business owners, and a fair number have indicated that they will reduce their marketing budgets just to save some money and continue surviving. I personally feel that this should be done as a last resort only, because marketing is what drives customers to your business, and customers are what drive growth, and ultimately survival.
Tips For Email Marketing in the Holiday Season
By Chris Crum - Tue, 10/28/2008 - 10:10am.
As you may have read, email marketing is he preferred method of marketing among small businesses this holiday season according to email marketing firm Constant Contact. Make of that data what you will, but if you do choose to use email marketing, there are a variety of factors to consider when launching your campaign. Add the approaching holiday season into the mix, as well as a weakened economy, and these factors become all the more important.
Online Advertising Will Thrive in Weak Economic Times
By Chris Crum - Mon, 10/20/2008 - 6:14am.
If you've been reading SmallBusinessNewz for a while, you may recall an article I wrote earlier this year about branding a need. The basic point of this was that one effective advertising strategy is to make potential customers realize that they have a need, and that your product is the solution to that need.
Viral Video - An Economically Appealing Marketing Strategy
By Chris Crum - Fri, 10/17/2008 - 9:30am.
It's no secret that online video is truly coming into its own in terms of viewership. There's no reason why your business can't capitalize on this. Video is one of the top forms of viral marketing on the web, and viral marketing is one of the most effective forms of marketing period.
A New Advertising Opportunity from MySpace
By Chris Crum - Fri, 09/26/2008 - 12:57pm.
MySpace just recently launched MySpace Music, a new service that lets users create their own playlists of songs, and offers a huge catalog of millions of major label and independent label songs to stream on demand. It's going to be a very big and popular service. You've probably heard about it.
Are You Advertising with Online Video?
By Chris Crum - Wed, 09/10/2008 - 11:20am.
If you haven't noticed, online video is becoming quite popular, and it stands to reason that opportunities for video advertising are increasing right along with that popularity. Sure, ads in online videos aren't nearly as popular as the videos themselves. Actually, they tend to annoy users who just want to watch a TV show or whatever. It's really not that different than television, except that ad time in online video tends to be much shorter, so the ads don't drive users away.
