SmallBusinessNewz

Making Advertising Sales to Small Business Owners

This will be the finale post on creating local search websites. If you’re just joining, the previous six posts have covered how to launch and profit from local listing websites. These are small sites that perform well in search engines by targeting niche keywords and list local business information.

14 Tips For a Successful Facebook Advertising Campaign

Almost every time I ask a Facebook user who is not a marketer if they ever interact with Facebook ads, I get the same response – “Facebook has ads?” That is one of the beauties of Facebook advertising in that ads are so custom tailored to user preferences and demographics, that they do not appear to be ads at all but rather engaging content. As a business that wants to target some of the 800 million plus Facebook users, what are some of the best ways to go about this? Here are 14 tips to help you get started.

Where Are Small Businesses Spending Their Marketing Budgets?

Microsoft is sharing some survey results from BIA/Kelsey about small businesses. The results were presented at the ILM West conference in San Francisco. The main takeaways are as follows:

Google Launches AdWords SMB Partner Program

 Google announced a new partnership program for AdWords advertisers that is designed to help small and medium-sized businesses reach new customers using AdWords. It's called the Google AdWords Premier SMB Partner Program (PSP).  The program connects what Google calls its "trusted and experienced" partners with businesses to create, manage, and optimize AdWords campaigns to help businesses reach more customers and maximize the potential of advertising budgets. 

Facebook Expected to Give Small Businesses Free Ads

Facebook is giving small businesses free advertising, according to a report from the Wall Street Journal.  Word is that Facebook has partnered with the U.S. Chamber of Commerce and the National Federation of Independent Business on a program that includes giving away $10 million worth of ad credits to various small businesses. 

Mobile App vs Mobile Site?

Have you been trying to figure out your mobile strategy? Mobile's only growing, and it's already pretty big. If you don't have some kind of mobile strategy, you're likely missing out on a lot of opportunities.  You may be struggling to decide whether you what to go the route of the mobile app, the mobile website or both. According to ebookers' Director of Product Strategy Rob Define, "You need to have both." 

Google Launches "Learn with Google" Site for Small Businesses

Google has launched a new site called Learn with Google, which it positions as a way for you to learn ways to help you grow your business online.  "Many of you have been looking for one central place to go to get smart about online tools and strategies, and we hear you," says Barbara Young, Product Manager on Google's Small Business Team. 

Facebook May Be Getting Better for Local Businesses

Earlier this month, Roost put out a study finding that 15% of fans on the average small business Facebook Page are actually local to the town where the business is located. Naturally, that means 85% are not local, so if you're a brick and mortar, the chances of them coming into your store anytime soon aren't very good. 

Google: Search Ads Drive 89% Incremental Traffic

Google recently ran over 400 studies on paused AdWords accounts to figure out whether or not paid search campaigns cannibalize organic clicks. Google says they don't.  We talked about this at WebProNews when this information was first released.  Today, Google is talking about these studies again, saying search ads drive 89% incremental traffic. They have a new video about the research. 

Google Looks to Lure More Local Businesses with AdWords Express

Google really wants you to start advertising if you're a local business, and is trying to make it as easy as possible to do so. The company announced the launch of AdWords Express, which is essentially AdWords without the hassle of manning your campaign. You don't even need a website for a landing page. In fact, Google would probably prefer it if you didn't have one, because you can use your Google Place Page, and they would surely like for users to go there.