SmallBusinessNewz

Are Your Landing Pages Really Optimized?

It’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing page quality assessment and it appears to pulling down unprepared advertisers’ quality scores.

Microsoft's New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about. But all the tools that help enhance the perceived value of search ads and the value of conversions does nothing for brand ads or the other ads people see before searching and buying. Content ads, which were relatively expensive when AdSense first came out, have seen their price drop over the years as

Is Paid Search Right for Your Business?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I've always told people that paid search is not for everyone, but it took a conversation with a professor from Lehigh University to get me to think about why.