SmallBusinessNewz

Google Launches AdWords SMB Partner Program

 Google announced a new partnership program for AdWords advertisers that is designed to help small and medium-sized businesses reach new customers using AdWords. It's called the Google AdWords Premier SMB Partner Program (PSP).  The program connects what Google calls its "trusted and experienced" partners with businesses to create, manage, and optimize AdWords campaigns to help businesses reach more customers and maximize the potential of advertising budgets. 

AdWords Lets Businesses Track Calls From Mobile Sites

Thanks to web-enabled mobile devices, mobile advertising has been on the rise. Many businesses are integrating mobile ads into their marketing campaigns, and it has proven to be profitable.    The introduction of click-to-call features from Google specifically, have brought half a million customers since the feature was introduced a year ago.

Google Gives Small Businesses $500,000 In AdWords Spend

Thanks to Google, five small businesses now have rather large advertising budgets.  The search giant announced late last week that it's given five firms $100,000 each in "AdWords spend," along with free consultations and wireless service.

AdWords Small Business Corner Introduced

Small business owners who would like a little help when it comes to AdWords have a new option in terms of places to go for advice.  Google's created the AdWords Small Business Corner to act as an environment where individuals can get together and exchange tips.

Google Testing New Billing Tab for AdWords

Google is testing a new Billing tab for its AdWords billing interface, which you may be interested in checking out. The company says this is part of its ongoing effort to improve its advertising program, and that this feature is designed to make the payment process easier and more flexible. Google says you can expect the following from your updated billing tab:

Google Adds iPad Targeting for AdWords

This week, we looked at a survey from Kit Digital, which found tha most marketers are intersted in reaching iPad owners. This mentality isn't lost on Google, despite the company becoming one of Apple's main rivals.

AdWords Account Organization Can Help Conversions

Google has posted a video with some common sense (but probably commonly overlooked) tips for AdWords account organization, which may ultimately lead to better ad performance. If they weren't commonly overlooked, this video probably would not have been made.

AdWords Advertisers Get a New Tool for Conversion Tracking

If you run an online business, there is a good chance you're using paid search in your marketing strategy. If that's the case, there's also a good chance you use Google AdWords, and if that is the case, you may be interested to know that Google is offering a new AdWords tool called Search Funnels.

Let Google Help Your Business

Google have launched a new search option for US small business owners looking for someone to help them with their AdWords. Google Adwords Professional Search allows people to search for AdWords professionals based on location and budget. The service is in beta currently and only available for US based customers. However, I think if it is successful in the US, then I can see Google expanding it to other countries.

Google Promotes Search-Based Keyword Tool

Although some people may still be catching up on their email and sneaking in games of solitaire this morning, Google's wasted no time in trying to get advertisers on the ball in 2010.  The search giant's given the Search-based Keyword Tool a promotional bump to start things off.