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Analytics
Immediacy Key To Web, Real Life Customer Relations
By David A. Utter - Thu, 08/14/2008 - 10:39am.
Getting the most from one's online data means looking at Internet traffic much the same as one does every real world meeting and relationship today.
Customers Leaving Your Site Too Early?
By Chris Crum - Wed, 07/16/2008 - 10:50am.
You can't close a sale through your website if you can't keep the customer there. The Bounce RatesCaroline Melberg at Small Business Mavericks asks a good question: "Is your bounce rate too high?"She talks about seeing what pages on your site have the highest amount of bounces and fixing what is wrong with them to keep visitors around. They're Not Getting Away That Easily
A Problem With Website Analytics
By Kevin Gold - Wed, 10/10/2007 - 9:58am.
You may have heard the adage, "you cannot manage what you don't measure." When seeking to optimize your web business, it is also worth hearing, "you cannot improve what you don't know."
That's what comes to mind when working with e-commerce sites that haven't effectively implemented a web analytics program yet want to increase their website's conversion rate.
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