SmallBusinessNewz

Online Reputation Management Matters!

Here at Marketing Pilgrim ORM (online reputation management and / or monitoring) is a subject near and dear to certain people’s heart. Who that is, well, we’ll let you figure that one out ;-).

Where Are You At In Your Internet Marketing Efforts?

I write daily for Andy Beal’s Marketing Pilgrim blog which is all about the Internet marketing industry and the applications of its various components. It covers the fast pace of innovation on the Internet. It examines the changes that are taking place in the search engines. There is now a significant shift to watching the impact of social media on how we do business. That is great stuff but only if you are a pure Internet company or a very large corporate entity and any of the various service providers attached to them.

The Facts About Online Advertising

As noted by Andy Beal earlier today there appears to be some unnecessary alarmism regarding the current state on online ad spends. I say unnecessary because as we have noted on another occasion the media really has a twisted sense of when the sky is falling.

Why Getting Acquired is So Attractive

On Tuesday, I explained why chasing the "free" start-up model was killing many business ideas. How can you build a company when your business model consists of "get acquired, before we run out of funding?"

The Free Model and Personal Experience

I’m so glad to see the Financial Times take a look at the biggest flaw with the "free" model that’s embraced the web: you can’t make money with it! “There is going to be a shake-out here in the next year or two” as many Web 2.0 companies disappear, said Roger Lee, a partner at Battery Ventures. Despite this, venture capital firms are still eager to throw money around…

A Must-Read for Reputation Management

Andy Beal and Dr. Judy Strauss have a new book out with the great title Radically Transparent. It's a must-read for anyone concerned about their reputation, in these days of online conversations that can lift up or submerge your brand image in a matter of minutes.

A Nice Tool For Reputation Management

I’m big on reputation management tracking. I have well over 50 Google alerts set up at any one time. I track my own name, company name, blog name, names of my employees, names of my competitors, company names of my competitors and even my articles. All via Google Alerts. So you know I had to be interested when I got an email about trackur, a new reputation monitoring tool from Andy Beal.